0
Your cart

Your cart is empty

Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children

Buy Now

Advertising to Children - New Directions, New Media (Hardcover) Loot Price: R3,838
Discovery Miles 38 380
Advertising to Children - New Directions, New Media (Hardcover): M. Blades, Coates, F. Blumberg, B. Gunter

Advertising to Children - New Directions, New Media (Hardcover)

M. Blades, Coates, F. Blumberg, B. Gunter

 (sign in to rate)
Loot Price R3,838 Discovery Miles 38 380 | Repayment Terms: R360 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2014
First published: 2014
Editors: M. Blades • Coates • F. Blumberg • B. Gunter
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover
Pages: 265
ISBN-13: 978-0-230-25202-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
LSN: 0-230-25202-8
Barcode: 9780230252028

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners