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Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups

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Advertising to Children - New Directions, New Media (Paperback, 1st ed. 2014) Loot Price: R3,454

Discovery Miles 34 540

Repayment Terms: R324 pm x 12*

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Advertising to Children - New Directions, New Media (Paperback, 1st ed. 2014): M. Blades, Coates, F. Blumberg, B. Gunter

Advertising to Children - New Directions, New Media (Paperback, 1st ed. 2014)

M. Blades, Coates, F. Blumberg, B. Gunter

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Loot Price R3,454 Discovery Miles 34 540 | Repayment Terms: R324 pm x 12*

Expected to ship within 10 - 15 working days

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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	August 2016
First published:	2014
Editors:	M. Blades • Coates • F. Blumberg • B. Gunter
Dimensions:	216 x 140 x 14mm (L x W x T)
Format:	Paperback
Pages:	265
Edition:	1st ed. 2014
ISBN-13:	978-1-349-32170-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > Child & developmental psychology Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups Books > Business & Economics > Business & management > Sales & marketing > General Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > General Promotions
LSN:	1-349-32170-2
Barcode:	9781349321704