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Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups
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Advertising to Children - New Directions, New Media (Paperback, 1st ed. 2014)
Loot Price: R3,369
Discovery Miles 33 690
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Advertising to Children - New Directions, New Media (Paperback, 1st ed. 2014)
Expected to ship within 10 - 15 working days
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This important source for students, researchers, advertisers and
parents reviews the debates and presents new research about
advertising to children. Chapters cover food and alcohol
advertising, the effects of product placement and new media
advertising, and the role of parents and teachers in helping
children to learn more about advertising.
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