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Universities all over the world are increasingly recognising the
challenges of globalization and the pressures towards
internationalization. This collection draws together a wealth of
international experience to explore the emerging patterns of
strategy and practice in internationalizing Higher Education.
Questions considered include: - How is the concept of globalization
in the context of higher education understood by those who lead
universities across the world?- What new challenges are being
created as universities seek to become more international?- Which
forms of leadership are needed and will be needed in the future in
these transforming institutions and how are they going about
preparing for and achieving this? >
Providing coherence in understanding the role that education and
higher education played in the colonizing purposes of the rich
nations of the North, this book draws from multiple geo-political
spaces across the world to consider how epistemic injustice has
characterized colonial higher education systems. Within this text,
carefully chosen international contributors explore how
colonialism, coloniality, and colonization have impacted indigenous
people's ways of knowing, feeling, behaving, valuing, being, and
becoming in fundamental ways and how the West's idea of education
and schooling have been used as key instruments in the project of
world domination and subjugation. Beyond these key entry concepts,
chapters use ideas of modernity, post modernism, globalization,
internationalization, and neo-liberalism to examine how higher
education in colonial and post-colonial societies still answers to
a colonial narrative and what can be done to decolonize the system.
Unpacking the historical and philosophical antecedents of higher
education and critically examining the intentions and impact of
colonial assumptions behind higher education in different parts of
the world, this is suitable reading for postgraduates and scholars
in the field of higher education, as well as senior management
teams in universities and practitioners who work directly in the
field of transformation in government, and university departments.
This book explores the challenges and precarity of higher education
post-pandemic, explicitly focusing on higher education in emerging
countries. Looking beyond the pandemic, the editors and
contributors provide a holistic view of the residual legacies of
global health crises like COVID-19 in developing countries. The
book calls for the need to reimagine, reevaluate and reposition the
higher education system: exploring the challenges experienced by
students, staff, administrators and other stakeholders. Bringing
forth insights from researchers, practitioners and senior
leadership, the book shares theoretical and practical insights on
dealing with the aftermath of a pandemic and what can be learned
for the future. It will be of interest and value to researchers,
practitioners and leaders who wish to understand a develop new
approaches for their teaching and management post-pandemic.
This book offers theoretical and practical insights into the
marketing of higher education in Africa. It explores the key
players, challenges and policies affecting higher education across
the continent; their marketing strategies and the students'
selection process. While acknowledging the vast size of the
continent, this book aims to provide an understanding of the
dynamics of higher education in Africa. This book recognises the
private and government involvement in higher education provision
and students and staff as stakeholders in the marketisation
process. Strategic efforts are directed by universities to attract
prospective students. This book further addresses issues such as
the responses of higher education sectors to the notion of markets
and marketing; consumerism and competition in higher education in
Africa; conceptions of the commodification of higher education in
Africa; and the dominance of Western epistemologies and their
influence in transforming higher education sectors. Students as
consumers in increasingly marketised higher education sectors in
Africa are also discussed. Though primarily for marketing students
and academic researchers, the book's feature of blended theoretical
and practical knowledge means that it will also be of interest to
marketing practitioners and university managers.
Strategic Marketing of Higher Education in Africa explores higher
education marketing themes along the lines of understanding higher
education markets, university branding and international marketing
strategies, digital marketing, and student choice-making. The
Higher Education landscape around the world is changing. There is
global competition for students' enrolments, universities are
competing within their home market as well as in the international
market, and as government funding for public universities is
reducing there is pressure on universities to seek additional
income by increasing their student enrolment. African universities
are not an exception in this competitive market. This book is
unique in providing a composite overview of strategic marketing and
brand communications of higher education institutions in Africa. It
recognises that there is a growing need for universities to
understand the stakeholders and develop strategies on how best to
engage with them effectively. Highlighting the unique
characteristics, nature, and challenges of African universities,
this book explores the marketisation strategies of African
universities, with focus on the strategic digital marketing and
brand management. The book provides significant theoretical and
marketing practice implications for academics, higher-education
administrators, and practitioners on how best to market higher
education in Africa and reach out to prospective students.
International practitioners aiming to market to Africans and start
a partnership with an African university will also find this
relevant in understanding the dynamics of the African market.
This book explores the key players, challenges and policies
affecting higher education in Africa. It also explores the
marketing strategies and the students' selection process, providing
theoretical and practical insights into education marketing in
Africa. In particular, it focuses on the competition for students.
The growing number of student enrolments, the public sector's
inability to meet the ever-increasing demands and new private
universities springing up mean that it is essential for
universities to identify their market and effectively communicate
their messages. Although there has been substantial theoretical
research to help shed light on students' choices and universities'
marketing strategies, little work has been undertaken on higher
education in the African context. Filling that gap in the research,
while at the same time acknowledging the regional differences in
Africa, this book offers empirical insights into the higher
education market across the continent.
Providing coherence in understanding the role that education and
higher education played in the colonizing purposes of the rich
nations of the North, this book draws from multiple geo-political
spaces across the world to consider how epistemic injustice has
characterized colonial higher education systems. Within this text,
carefully chosen international contributors explore how
colonialism, coloniality, and colonization have impacted indigenous
people's ways of knowing, feeling, behaving, valuing, being, and
becoming in fundamental ways and how the West's idea of education
and schooling have been used as key instruments in the project of
world domination and subjugation. Beyond these key entry concepts,
chapters use ideas of modernity, post modernism, globalization,
internationalization, and neo-liberalism to examine how higher
education in colonial and post-colonial societies still answers to
a colonial narrative and what can be done to decolonize the system.
Unpacking the historical and philosophical antecedents of higher
education and critically examining the intentions and impact of
colonial assumptions behind higher education in different parts of
the world, this is suitable reading for postgraduates and scholars
in the field of higher education, as well as senior management
teams in universities and practitioners who work directly in the
field of transformation in government, and university departments.
This timely work investigates the possibility of unyoking and
decolonising African university knowledges from colonial relics. It
claims that academics from socially, politically, and
geographically underprivileged communities in the South need to
have their voices heard outside of the global power structure. The
book argues that African universities need a relevant curriculum
that is related to the cultural and environmental experiences of
diverse African learners in order to empower themselves and
transform the world. It is written by African scholars and is based
on theoretical and practical debates on the epistemological
complexities affecting and afflicting diversity in higher education
in Africa. It examines who are the primary custodians of African
university knowledges, as well as how this relates to forms of
exclusion affecting women, the differently abled, the rural poor,
and ethnic minorities, as well as the significance of the Fourth
Industrial Revolution in the future of African universities. The
book takes an epistemological approach to university teaching and
learning, addressing issues such as decolonization and identity,
social closure and diversity disputes, and the obstacles that come
with the neoliberal paradigm. The book will be necessary reading
for academics, scholars, and postgraduate students in the fields of
Sociology of Education, decolonising education, Inclusive
Education, and Philosophy of Education, as it resonates with
existing discourses.
This book explores the influence of neoliberal globalisation on
African higher education, considering the impact of the politics of
neoliberal ideology on the nature and sources of knowledge in
African universities. Written by African scholars, the book engages
with debates around the commodification of knowledge, socially just
knowledge, knowledge transformation, collaboration, and
partnerships, and indigenous knowledge systems. It challenges the
neoliberal approach to knowledge production and dissemination in
African universities and contributes to debates around decolonising
knowledge production in Africa. The chapters draw on experiences
from universities in different sub-Saharan countries to show how
the manifestation of neo-colonialism through the pursuit of the
hegemonic neoliberal philosophy is impacting on decolonising
university knowledge in Africa. Providing a unique critique of the
impact of neoliberal higher education in Africa, the book will be
essential reading for researchers, scholars, and postgraduate
students in the field of Sociology of Education, decolonising
education, Inclusive Education, and Education Policy.
This book explores the key players, challenges and policies
affecting higher education in Africa. It also explores the
marketing strategies and the students' selection process, providing
theoretical and practical insights into education marketing in
Africa. In particular, it focuses on the competition for students.
The growing number of student enrolments, the public sector's
inability to meet the ever-increasing demands and new private
universities springing up mean that it is essential for
universities to identify their market and effectively communicate
their messages. Although there has been substantial theoretical
research to help shed light on students' choices and universities'
marketing strategies, little work has been undertaken on higher
education in the African context. Filling that gap in the research,
while at the same time acknowledging the regional differences in
Africa, this book offers empirical insights into the higher
education market across the continent.
This book offers theoretical and practical insights into the
marketing of higher education in Africa. It explores the key
players, challenges and policies affecting higher education across
the continent; their marketing strategies and the students'
selection process. While acknowledging the vast size of the
continent, this book aims to provide an understanding of the
dynamics of higher education in Africa. This book recognises the
private and government involvement in higher education provision
and students and staff as stakeholders in the marketisation
process. Strategic efforts are directed by universities to attract
prospective students. This book further addresses issues such as
the responses of higher education sectors to the notion of markets
and marketing; consumerism and competition in higher education in
Africa; conceptions of the commodification of higher education in
Africa; and the dominance of Western epistemologies and their
influence in transforming higher education sectors. Students as
consumers in increasingly marketised higher education sectors in
Africa are also discussed. Though primarily for marketing students
and academic researchers, the book's feature of blended theoretical
and practical knowledge means that it will also be of interest to
marketing practitioners and university managers.
Strategic Marketing of Higher Education in Africa explores higher
education marketing themes along the lines of understanding higher
education markets, university branding and international marketing
strategies, digital marketing, and student choice-making. The
Higher Education landscape around the world is changing. There is
global competition for students' enrolments, universities are
competing within their home market as well as in the international
market, and as government funding for public universities is
reducing there is pressure on universities to seek additional
income by increasing their student enrolment. African universities
are not an exception in this competitive market. This book is
unique in providing a composite overview of strategic marketing and
brand communications of higher education institutions in Africa. It
recognises that there is a growing need for universities to
understand the stakeholders and develop strategies on how best to
engage with them effectively. Highlighting the unique
characteristics, nature, and challenges of African universities,
this book explores the marketisation strategies of African
universities, with focus on the strategic digital marketing and
brand management. The book provides significant theoretical and
marketing practice implications for academics, higher-education
administrators, and practitioners on how best to market higher
education in Africa and reach out to prospective students.
International practitioners aiming to market to Africans and start
a partnership with an African university will also find this
relevant in understanding the dynamics of the African market.
Twenty years of education transformation in Gauteng 1994 to 2014:
An independent review presents a collection of 15 important essays
on different aspects of education in Gauteng since the advent of
democracy in 1994. These essays talk to what a provincial education
department does and how and why it does these things – whether it
be about policy, resourcing or implementing projects. Each essay is
written by one or more specialist in the relevant focus area. The
book is written to be accessible to the general reader as well as
being informative and an essential resource for the specialist
reader. It sheds light on aspects of how a provincial department
operates and why and with what consequences certain decisions have
been made in education over the last 20 turbulent years, both
nationally and provincially. There has been no attempt to fit the
book’s chapters into a particular ideological or educational
paradigm, and as a result the reader will find differing views on
various aspects of the Gauteng department of education’s present
and past. We leave the reader to decide to what extent the GDE has
fulfilled its educational mandate over the last 20 years.
Universities all over the world are increasingly recognising the
challenges of globalization and the pressures towards
internationalization. This collection draws together a wealth of
international experience to explore the emerging patterns of
strategy and practice in internationalizing Higher Education.
Questions considered include:
- How is the concept of globalization in the context of higher
education understood by those who lead universities across the
world?
- What new challenges are being created as universities seek to
become more international?
- Which forms of leadership are needed and will be needed in the
future in these transforming institutions and how are they going
about preparing for and achieving this?
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