Higher Education Marketing in Africa - Explorations into Student Choice (Paperback, 1st ed. 2020)

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students' selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector's inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students' choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	May 2021
First published:	2020
Editors:	Emmanuel Mogaji • Felix Maringe • Robert Ebo Hinson
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	419
Edition:	1st ed. 2020
ISBN-13:	978-3-03-039381-6
Categories:	Books > Social sciences > Education > Higher & further education > General Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-039381-X
Barcode:	9783030393816

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