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Books > Social sciences > Education > Higher & further education
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Higher Education Marketing in Africa - Explorations into Student Choice (Hardcover, 1st ed. 2020)
Loot Price: R2,870
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Higher Education Marketing in Africa - Explorations into Student Choice (Hardcover, 1st ed. 2020)
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This book explores the key players, challenges and policies
affecting higher education in Africa. It also explores the
marketing strategies and the students' selection process, providing
theoretical and practical insights into education marketing in
Africa. In particular, it focuses on the competition for students.
The growing number of student enrolments, the public sector's
inability to meet the ever-increasing demands and new private
universities springing up mean that it is essential for
universities to identify their market and effectively communicate
their messages. Although there has been substantial theoretical
research to help shed light on students' choices and universities'
marketing strategies, little work has been undertaken on higher
education in the African context. Filling that gap in the research,
while at the same time acknowledging the regional differences in
Africa, this book offers empirical insights into the higher
education market across the continent.
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