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Consumer Behaviour and the Arts - A Marketing Perspective (Paperback): Francois Colbert, Alain D'Astous Consumer Behaviour and the Arts - A Marketing Perspective (Paperback)
Francois Colbert, Alain D'Astous
R1,315 R1,131 Discovery Miles 11 310 Save R184 (14%) Ships in 9 - 15 working days

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover): Francois Colbert, Alain D'Astous Consumer Behaviour and the Arts - A Marketing Perspective (Hardcover)
Francois Colbert, Alain D'Astous
R3,877 Discovery Miles 38 770 Ships in 12 - 17 working days

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

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