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The Economics of Advertising (RLE Advertising) (Paperback): Frederic Taylor The Economics of Advertising (RLE Advertising) (Paperback)
Frederic Taylor
R1,492 Discovery Miles 14 920 Ships in 12 - 17 working days

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

The Economics of Advertising (RLE Advertising) (Hardcover): Frederic Taylor The Economics of Advertising (RLE Advertising) (Hardcover)
Frederic Taylor
R4,465 Discovery Miles 44 650 Ships in 12 - 17 working days

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

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