Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Economics > Labour economics

Buy Now

The Economics of Advertising (RLE Advertising) (Paperback) Loot Price: R1,441

Discovery Miles 14 410

Repayment Terms: R135 pm x 12*

Add to cart

The Economics of Advertising (RLE Advertising) (Paperback): Frederic Taylor

The Economics of Advertising (RLE Advertising) (Paperback)

Frederic Taylor

Series: Routledge Library Editions: Advertising

(sign in to rate)

Loot Price R1,441 Discovery Miles 14 410 | Repayment Terms: R135 pm x 12*

Expected to ship within 12 - 17 working days

Description
Details
Customer Reviews

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Advertising
Release date:	November 2015
First published:	2012
Authors:	Frederic Taylor
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-1-138-99783-7
Categories:	Books > Social sciences > Education > Educational psychology Books > Social sciences > Education > Higher & further education > General Books > Social sciences > Education > Careers guidance > Industrial or vocational training Books > Business & Economics > Economics > Labour economics > General Promotions
LSN:	1-138-99783-8
Barcode:	9781138997837