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The Economics of Advertising (RLE Advertising) (Paperback) Loot Price: R1,329
Discovery Miles 13 290
Repayment Terms: R125 pm x 12*
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The Economics of Advertising (RLE Advertising) (Paperback): Frederic Taylor

The Economics of Advertising (RLE Advertising) (Paperback)

Frederic Taylor

Series: Routledge Library Editions: Advertising

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Loot Price R1,329 Discovery Miles 13 290 | Repayment Terms: R125 pm x 12*

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Advertising
Release date: November 2015
First published: 2012
Authors: Frederic Taylor
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Paperback
Pages: 256
ISBN-13: 978-1-138-99783-7
Categories: Books > Social sciences > Education > Educational psychology
Books > Social sciences > Education > Higher & further education > General
Books > Social sciences > Education > Careers guidance > Industrial or vocational training
Books > Business & Economics > Economics > Labour economics > General
LSN: 1-138-99783-8
Barcode: 9781138997837

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