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Fashion is all about image. Consequently, fashion marketing
communications - encompassing image management and public
relations, branding, visual merchandising, publicity campaigns,
handling the media, celebrity endorsement and sponsorship, crisis
management etc. - have become increasingly important in the fashion
business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
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