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Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Other manufacturing technologies > Clothing & footware manufacture

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Fashion Marketing Communications (Paperback) Loot Price: R663
Discovery Miles 6 630
Repayment Terms: R62 pm x 12*
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Fashion Marketing Communications (Paperback): G Lea-Greenwood

Fashion Marketing Communications (Paperback)

G Lea-Greenwood

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List price R762 Loot Price R663 Discovery Miles 6 630 | Repayment Terms: R62 pm x 12* You Save R99 (13%)

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Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly important in the fashion business.


This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

General

Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Country of origin: United Kingdom
Release date: December 2012
First published: March 2013
Authors: G Lea-Greenwood
Dimensions: 244 x 170 x 11mm (L x W x T)
Format: Paperback
Pages: 216
ISBN-13: 978-1-4051-5060-6
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Other manufacturing technologies > Clothing & footware manufacture
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LSN: 1-4051-5060-2
Barcode: 9781405150606

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