Market Management and Business Development in Projects is a guide to the theory of marketing and selling projects in business, a process termed business development. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and as a result, whether it can go ahead. But marketing and promotion are often not part of the competent project manager's skills set. Moreover, most books available are limited to the selling of construction projects, leading to potential blind spots in this area for students, specialists and practitioners which have potential to threaten the success of real-life projects on the ground. This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution.This provides guidance through every stage of a project, from its inception all the way through to its launch to market. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Market Management and Business Development in Projects is a guide to the theory of marketing and selling projects in business, a process termed business development. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and as a result, whether it can go ahead. But marketing and promotion are often not part of the competent project manager's skills set. Moreover, most books available are limited to the selling of construction projects, leading to potential blind spots in this area for students, specialists and practitioners which have potential to threaten the success of real-life projects on the ground. This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution.This provides guidance through every stage of a project, from its inception all the way through to its launch to market. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and the project business.

Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they negotiate with business partners and co-ordinate between business functions. Whatever the structures and procedures an organization has and whatever the project management tools and techniques, they are only as good as the hands they are in. Yet relationship management, though a well-established discipline, is rarely applied to the process-driven world of project management.

This book is a much-needed guide to the process of enhancing these skills to boost firm performance, team performance and develop collaborative practices. Hedley Smyth guides you through the processes of relationship management examining the theory and practice. This book highlights the range of options available to further develop current practices to ensure a successful relationship management in all stages of a project s lifecycle.

Relationship Management and the Management of Projects is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry."

This book was the first detailed and systematic account of the property and construction sectors of the British economy. Developing out of a materialist theoretical perspective, Dr Smyth provides an alternative explanation of the different characteristics of the two sectors and rejects traditional notions of the 'backwardness' of the construction sector. The specific historical experience of the Second World War and the rebuilding it necessitated, provides the basis of this analysis and it is argued that the particular divergencies of the construction sector stem from periods of wider economic crisis. Similar periods of crisis have shaped the property sector which, dependent upon the complex relationship between ground rent, the value of the building and building rent, cannot be understood in terms of 'urban rent'. Property companies and the construction industry in Britain challenges both established and radical thinking and its historical account of the development, management and production of the built environment in the years since 1939 addresses some of the central concerns of human geography today.

Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and the project business.

Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they negotiate with business partners and co-ordinate between business functions. Whatever the structures and procedures an organization has and whatever the project management tools and techniques, they are only as good as the hands they are in. Yet relationship management, though a well-established discipline, is rarely applied to the process-driven world of project management.

This book is a much-needed guide to the process of enhancing these skills to boost firm performance, team performance and develop collaborative practices. Hedley Smyth guides you through the processes of relationship management examining the theory and practice. This book highlights the range of options available to further develop current practices to ensure a successful relationship management in all stages of a project s lifecycle.

Relationship Management and the Management of Projects is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry."