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Books > Business & Economics > Business & management > Management & management techniques > Project management
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Market Management and Project Business Development (Hardcover)
Loot Price: R4,583
Discovery Miles 45 830
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Market Management and Project Business Development (Hardcover)
Expected to ship within 12 - 17 working days
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Market Management and Business Development in Projects is a guide
to the theory of marketing and selling projects in business, a
process termed business development. Successfully marketing and
selling a project to investors is so crucial an element of project
management that it dictates whether the project is funded, and as a
result, whether it can go ahead. But marketing and promotion are
often not part of the competent project manager's skills set.
Moreover, most books available are limited to the selling of
construction projects, leading to potential blind spots in this
area for students, specialists and practitioners which have
potential to threaten the success of real-life projects on the
ground. This book is the first of its kind to provide a set of key
principles and guidelines to marketing all types of projects to all
types of customers, both B2B and B2C, setting out a range of
theoretical developments and applying them throughout to practical
scenarios and cases to link theory to practice. Smyth structures
his guide around three stages in the process of marketing a
project: corporate management, business development and project
execution.This provides guidance through every stage of a project,
from its inception all the way through to its launch to market.
This book is valuable reading for all students and specialists in
project management, as well as project managers in business,
management, the built environment, or indeed any industry.
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