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The Routledge Handbook of European Integrations fills a significant
gap in the European studies literature by providing crucial and
groundbreaking coverage of several key areas that are usually
neglected or excluded in European integration collections. Whilst
still examining the largest and most influential institutions,
bodies and highly-funded policy areas as acknowledged dominant
topics in European studies, it crucially does so with much greater
balance by devoting equal billing to areas such as culture in
European integration or new technologies and their impact on the
EU. Organised around three main sections - culture, technology and
'tangibles' - the book: offers an authoritative 'encyclopaedia' to
'alternative' areas in European integration, from media, football,
Erasmus and tourism, to transport, space, AI and energy; retains
coverage of the dominant topics in European studies, such as the
Eurozone, the Common Internal Market, or European law, but in
balance with other areas of interest; and provides an essential
companion to existing scholarship in European studies. The
Routledge Handbook of European Integrations is essential reading
and an authoritative reference for scholars, students, researchers
and practitioners involved in, and actively concerned about,
research in the study of European integration/studies. The Open
Access version of Chapter 14 in this book, available at
http://www.taylorfrancis.com, has been made available under a
Creative Commons Attribution-Non Commercial-No Derivatives 4.0
license.
Beer is widely defined as the result of the brewing process which
has been refined and improved over centuries. Beer is the drink of
the masses - it is bought by consumers whose income, wealth,
education, and ethnic background vary substantially, something
which can be seen by taking a look at the range of customers in any
pub, inn, or bar. But why has beer became so pervasive? What are
the historical factors which make beer and the brewing industry so
prominent? How has the brewing industry developed to become one of
the most powerful global generators of output and revenue? This
book answers these and other related questions by exploring the
history of the beer and brewing industry at a global level.
Contributors investigate a number of aspects, such as the role of
geographical origin in branding; mergers, acquisitions, and
corporate governance (UK, European and US perspectives); national
and international political economy; taxation and regulation
(including historical and contemporary practice); national and
international trade flows and distribution networks; and historical
trends in the commercialisation of beer. The chapters in this book
were originally published as online articles in Business History.
Beer is widely defined as the result of the brewing process which
has been refined and improved over centuries. Beer is the drink of
the masses - it is bought by consumers whose income, wealth,
education, and ethnic background vary substantially, something
which can be seen by taking a look at the range of customers in any
pub, inn, or bar. But why has beer became so pervasive? What are
the historical factors which make beer and the brewing industry so
prominent? How has the brewing industry developed to become one of
the most powerful global generators of output and revenue? This
book answers these and other related questions by exploring the
history of the beer and brewing industry at a global level.
Contributors investigate a number of aspects, such as the role of
geographical origin in branding; mergers, acquisitions, and
corporate governance (UK, European and US perspectives); national
and international political economy; taxation and regulation
(including historical and contemporary practice); national and
international trade flows and distribution networks; and historical
trends in the commercialisation of beer. The chapters in this book
were originally published as online articles in Business History.
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