Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

A collection of essays on Spanish poetry honouring a distinguished British Hispanist. Trevor J. Dadson is a British Hispanist of international distinction whose remarkable scholarly range has resulted in a published output that embraces cultural, literary and social history, textual editing, literacy, book ownership and literary criticism. The twelve essays of the present volume pay tribute to his distinctive interventions in the field of Spanish poetry (early modern and contemporary); collectively they recognize the catalytic role of Professor Dadson's original research while opening up to dialogues beyond it, aiming to inspire new conversations around the topics he has inspired generations of scholars to pursue. Represented in the volume are former doctoralstudents, former colleagues and international collaborators, all of whom are also distinguished authorities in their fields. Javier Letran is Senior Lecturer in Spanish at the University of St Andrews. Isabel Torres is Professor of Spanish Golden Age Literature at Queen's University Belfast.

Love poetry in the Spanish Golden Age redefines the lyric poetry that is located at the centre of Imperial Spanish culture's own self-image and self-definition. This work engages with a broader evaluation of early modern poetics that foregrounds the processes rather than the products of thinking. The locus of the study is the Imperial 'home' space, where love poetry meets early modern empire at the inception of a very conflicted national consciousness, and where the vernacular language, Castilian, emerges in the encounter as a strategic site of national and imperial identity. The political is, therefore, a pervasive presence, teased out where relevant in recognition of the poet's sensitivity to the ideologies within which writing comes into being. But the primary commitment of the book is to lyric poetry, and to poets, individually and intheir dynamic interconnectedness. Moving beyond a re-evaluation of critical responses to four major poets of the period (Garcilaso de la Vega, Herrera, Gongora and Quevedo), this study disengages respectfully with the substantialbody of biographical research that continues to impact upon our understanding of the genre, and renegotiates the Foucauldian concept of the 'epistemic break', often associated with the anti-mimetic impulses of the Baroque. This more flexible model accommodates the multiperspectivism that interrogated Imperial ideology even in the earliest sixteenth-century poetry, and allows for the exploration of new horizons in interpretation. Isabel Torres isProfessor of Spanish Golden Age Literature and Head of Spanish and Portuguese Studies at Queen's University, Belfast.

The fourteen essays of this volume engage in distinct ways with the matter of motion in early modern Spanish poetics. Los catorce ensayos de este volumen conectan de una manera perceptible con el tema del movimiento enla poesia espanola del siglo de oro The fourteen essays of this volume engage in distinct ways with the matter of motion in early modern Spanish poetics, without limiting the dialectic of stasis and movement to any single sphere or manifestation. Interrogation of the interdependence of tradition and innovation, poetry, power and politics, shifting signifiers, the intersection of topography and deviant temporalities, the movement between the secular and the sacred, tensions between centres and peripheries, issues of manuscript circulation and reception, poetic calls and echoes across continents and centuries, and between creative writing and reading subjects, all demonstrate that Helgerson's central notion of conspicuous movement is relevant beyond early sixteenth-century secular poetics, By opening it up we approximate a better understanding of poetry's flexible spatio-temporal co-ordinates in a period of extraordinary historical circumstances and conterminous radical cultural transformation. Los catorce ensayos de este volumen conectan de una manera perceptible con el tema del movimiento en la poesia espanola del siglo de oro, sin limitar la dialectica de la estasis y movimiento a una sola esfera o manifestacion unica. Entre los multiples enfoques cabe destacar: el cuestionamiento de la interdependencia de la tradicion e inovacion, de la poesia, del poder y la politica, de los sigantes que se transforman, de los espacios que conectan y cruzan con los tiempos 'desviados'; analisis de las tensiones entre lo sagrado y lo secular, del conflicto centro-periferia y del complejo sistema de produccion, circulaciony recepcion de los manuscritos; el dialogo con el eco poetico a traves de los siglos y de los continentes y la construccion creativa del sujeto escritor y/o lector. Al abrir la nocion central de Helgerson del "movimiento cono" mas alla de la poesia nueva secular, este libro propone un entendimiento mas completo de las coordinadas espacio-temporales de la poesia en un periodo de circunstancias historicas extrao Jean Andrews is Associate Pssor in the Department of Spanish, Portuguese and Latin American Studies, University of Nottingham. Isabel Torres is Professor of Spanish Golden Age Literature at Queen's University, Belfast. Contributors: Jean Andrews,Dana Bultman, Noelia Cirnigliaro, Marsha Collins, Trevor J. Dadson, Aurora Egido, Veronica Grossi, Anne Holloway, Mark J. Mascia,Terence O'Reilly, Carmen Peraita, Amanda Powell, Colin Thompson, Isabel Torres

The treatment of mythological material in the poetry, prose, drama, art and music of the Hispanic Baroque. Thirteen essays engage with one of the most obsessive aspects of the Baroque aesthetic, a dedicated commitment in distinct artistic contexts to the treatment of mythological material. Within the various 'Baroques' uncovered, thereis a single unity of purpose. Meaning is always negotiable, but the process of interpretation is dependent upon intertextual forms of understanding, and presupposes the active participation of the receiver. The volume explores how the paradigmatic mythical symbols of a Renaissance epistemological world view can be considered a barometer of rupture and a gauge of the contradictory impulses of the time. Essays explore the differing functions of mythology in poetry [Quevedo, Espinosa, Gongora], prose [Cervantes], drama [Lope de Vega, Sor Juana, Calderon], art [Velazquez], and music [Latin American opera]. Collectively they trace the dialectic of continuity and rupture that underpins the appropriation of classical mythology in the period; demonstrating that the mythological legacy was not as uniform, as allegorically dominated, nor as depleted of potential as we are sometimes led to believe. ISABEL TORRES is Head of Spanish and Portuguese Studies at Queen's University, Belfast. Contributors: JEAN ANDREWS , STEPHEN BOYD, D. W. CRUICKSHANK, TREVOR. J. DADSON, B.W. IFE, ANTHONY LAPPIN, OLIVER NOBLE WOOD, JEREMY ROBBINS, BRUCE SWANSEY, BARRY TAYLOR, ISABEL TORRES, D. GARETH WALTERS