Media Analytics - Understanding Media, Audiences, and Consumers in the 21st Century (Hardcover)

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	June 2023
First published:	2023
Authors:	Ann Hollifield • Amy Jo Coffey
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	408
ISBN-13:	978-1-138-58103-6
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Computing & IT > Applications of computing > Image processing > Computer animation Promotions
LSN:	1-138-58103-8
Barcode:	9781138581036

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