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Confronting Security and Privacy Challenges in Digital Marketing
Loot Price: R6,529
Discovery Miles 65 290
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Confronting Security and Privacy Challenges in Digital Marketing
Expected to ship within 12 - 17 working days
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Marketing, and specifically its digital marketing component, is
being challenged by disruptive innovations, which are creating new,
unique, and unusual opportunities, and with the emergence of new
paradigms and models. Other areas of knowledge have embraced these
innovations with swiftness, adapting promptly and using them as
leverage to create new paradigms, models, and realities. Marketing,
in clear opposition, has been somewhat dismissive, ignoring the
potential of these new contexts that are emerging, some of which
are already unavoidable. Confronting Security and Privacy
Challenges in Digital Marketing identifies the most relevant issues
in the current context of digital marketing and explores the
implications, opportunities, and challenges of leveraging marketing
strategies with digital innovations. This book explores the impact
that these disruptive innovations are having on digital marketing,
pointing out guidelines for organizations to leverage their
strategy on the opportunities created by them. Covering topics such
as blockchain technology, artificial intelligence, and virtual
reality, this book is ideal for academicians, marketing
professionals, researchers, and more.
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