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Showing 1 - 7 of 7 matches in All Departments

Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Hardcover): J. Darroch Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Hardcover)
J. Darroch
R1,541 Discovery Miles 15 410
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Ships in 12 - 19 working days

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Paperback, 1st ed. 2014): J.... Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Paperback, 1st ed. 2014)
J. Darroch
R1,251 Discovery Miles 12 510
Add to cart
Ships in 10 - 15 working days

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Paperback, 1st ed. 2014): J.... Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Paperback, 1st ed. 2014)
J. Darroch
R1,030 Discovery Miles 10 300
Add to cart
Ships in 10 - 15 working days

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Garsington Revisited - The Legend of Lady Ottoline Morrell Brought Up-to-Date (Paperback): Sandra J Darroch Garsington Revisited - The Legend of Lady Ottoline Morrell Brought Up-to-Date (Paperback)
Sandra J Darroch
R918 R818 Discovery Miles 8 180 Save R100 (11%)
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Ships in 12 - 19 working days
Put Down at Birth - Growing Up on the Right Side of the Tracks on Sydney?s North Shore (Paperback): Sandra J Darroch Put Down at Birth - Growing Up on the Right Side of the Tracks on Sydney?s North Shore (Paperback)
Sandra J Darroch
R441 Discovery Miles 4 410
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Ships in 10 - 15 working days
Thomasine (Paperback): Sandra J Darroch Thomasine (Paperback)
Sandra J Darroch
R516 Discovery Miles 5 160
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Ships in 10 - 15 working days
After the Ultimate Virus (Paperback): Sandra J Darroch After the Ultimate Virus (Paperback)
Sandra J Darroch
R578 Discovery Miles 5 780
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Ships in 10 - 15 working days
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