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This book addresses the challenges and subtleties behind marketing
to women and confronts the idea that gender alone can be used as an
indicator to target your market. Darroch provides practical
insights into market segmentation and recommends a new approach
that focuses on targeting human needs, not gender, in order to
reach female customers.
This book addresses the challenges and subtleties behind marketing
to women and confronts the idea that gender alone can be used as an
indicator to target your market. Darroch provides practical
insights into market segmentation and recommends a new approach
that focuses on targeting human needs, not gender, in order to
reach female customers.
This book addresses the challenges and subtleties behind marketing
to women and confronts the idea that gender alone can be used as an
indicator to target your market. Darroch provides practical
insights into market segmentation and recommends a new approach
that focuses on targeting human needs, not gender, in order to
reach female customers.
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