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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies

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Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Hardcover) Loot Price: R1,439
Discovery Miles 14 390
Repayment Terms: R135 pm x 12*
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Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Hardcover): J. Darroch

Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Hardcover)

J. Darroch

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Loot Price R1,439 Discovery Miles 14 390 | Repayment Terms: R135 pm x 12*

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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2014
First published: 2014
Authors: J. Darroch
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover
Pages: 231
ISBN-13: 978-1-137-35816-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
LSN: 1-137-35816-5
Barcode: 9781137358165

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