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Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Paperback, 1st ed. 2014) Loot Price: R1,205
Discovery Miles 12 050
Repayment Terms: R113 pm x 12*
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Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Paperback, 1st ed. 2014): J....

Why Marketing to Women Doesn't Work - Using Market Segmentation to Understand Consumer Needs (Paperback, 1st ed. 2014)

J. Darroch

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Loot Price R1,205 Discovery Miles 12 050 | Repayment Terms: R113 pm x 12*

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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2016
First published: 2014
Authors: J. Darroch
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 231
Edition: 1st ed. 2014
ISBN-13: 978-1-349-47102-7
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-349-47102-X
Barcode: 9781349471027

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