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When talk circulates through technological media - through
television or radio and through the activities they support, like
the dissemination of news, product advertising or entertainment -
it takes on distinctive characteristics, functions and styles. The
talking media have developed their own ways of styling individuals
(often as celebrities of different types, but also as 'ordinary
people'), and ways of styling relationships (such as constructing
informality or trust or authority). Media also style their own ways
of communicating (how to read the news, how to conduct interviews,
how to entertain or educate others, and so on). Media invest
heavily in style and styling, drawing on semiotic modes well beyond
speech itself. 'Style' therefore needs to be theorised carefully in
sociolinguistics and neighbouring disciplines. Episodes and
fragments of mediated styles commonly take on new lives when they
are re-circulated via interactive 'new' media platforms. Style
therefore points to both stability, where ways of speaking and ways
of being have become culturally familiar, and to instability, in
the talking media's persistent dynamic reworking of stylistic
norms. This book explores a wide range of normative structures and
creative media processes of this sort, in many different national
contexts and in different languages. The globalised world is
already massively mediatised - what we know about language, people
and society is necessarily shaped through our engagement with
media. But talking media are caught up in wider currents of rapid
change too. Creative innovations in media styling can heighten our
reflexive awareness, but they can also unsettle our existing
understandings of language-society relations. In reporting new
investigations by expert researchers, situated in relation to
relevant theory, the book gives an original and timely account of
how style, media and change need to be integrated further to
advance the discipline of sociolinguistics.
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