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Does exposure to media violence make us more violent? Do
stereotypes in the media affect the way we see different social
groups? Do media institutions play any role in social change? Media
Effects is a concise introduction which studies the ways in which
media use affects society. James Shanahan explores how researchers
and society became interested in media effects, outlines the
important developments in the field, and looks at how research on
narrative is playing a progressively important role in revealing
what we know. The book also provides a timely interweaving of
different perspectives, ranging from concerned and critical voices
within media studies to quantitative psychological approaches which
tend to be more sceptical about powerful media effects. Concise and
authoritative, Media Effects is the go-to text for students and
scholars getting to grips with this fascinating and important
topic.
Television and its Viewers reviews 'cultivation' research, which
investigates the relationship between exposure to television and
beliefs about the world. James Shanahan and Michael Morgan, both
distinguished researchers in this field, scrutinize cultivation
through detailed theoretical and historical explication, critical
assessments of methodology, and a comprehensive 'meta-analysis' of
twenty years of empirical results. They present a sweeping
historical view of television as a technology and as an
institution. Shanahan and Morgan's study looks forward as well as
back, to the development of cultivation research in a new media
environment. They argue that cultivation theory offers a unique and
valuable perspective on the role of television in twentieth-century
social life. Television and its Viewers, the first book-length
study of its type, will be of interest to students and scholars in
communication, sociology, political science and psychology and
contains an introduction by the seminal figure in this field,
George Gerbner.
George Gerbner's cultivation theory provides a framework for the
analysis of relationships between television viewing and attitudes
and beliefs about the world. Since the 1970s, cultivation analysis
has been a lens through which to examine television's contributions
to conceptions of violence, sex roles, political attitudes and
numerous other phenomena. Hundreds of studies during this time have
(mostly) found that there are relationships between television
exposure and people's worldviews, but important questions remain:
just how big are these relationships, are they real, are some
people more vulnerable to them than others, do they vary across
different topics, and will we continue to find them in new media
environments? In this collection of nineteen chapters, leading
scholars review and assess the most significant developments in
cultivation research in the past ten years. The book highlights
cutting-edge research related to these questions and surveys
important recent advances in this evolving body of work. The
contributors point us toward new directions and fresh challenges
for cultivation theory and research in the future.
Does exposure to media violence make us more violent? Do
stereotypes in the media affect the way we see different social
groups? Do media institutions play any role in social change? Media
Effects is a concise introduction which studies the ways in which
media use affects society. James Shanahan explores how researchers
and society became interested in media effects, outlines the
important developments in the field, and looks at how research on
narrative is playing a progressively important role in revealing
what we know. The book also provides a timely interweaving of
different perspectives, ranging from concerned and critical voices
within media studies to quantitative psychological approaches which
tend to be more sceptical about powerful media effects. Concise and
authoritative, Media Effects is the go-to text for students and
scholars getting to grips with this fascinating and important
topic.
Climate change is affecting Indiana's environment, threatening the
way Hoosiers live and do business, and introducing new stresses to
the state's economy, health, and infrastructure. And while
scientists predict more days of extreme weather, increased public
health risks, and reduced agricultural production in the coming
years, Hoosiers still have a substantial say in determining their
future environment. Climate Change and Resilience in Indiana and
Beyond confirms that Indiana can rise to meet this threat. The
culmination of Indiana University's Prepared for Environmental
Change Grand Challenge, this collection showcases how scientists,
policymakers, communicators, and others are working hard to protect
Indiana's economy and way of life by becoming more resilient.
Researchers are creating new environmental resilience frameworks,
building on years of existing research on how ecosystems can adapt,
how social systems process threats in order to change, and how
individuals themselves fit into the larger picture. In addition to
presenting research results, Climate Change and Resilience in
Indiana and Beyond provides clear examples of how Hoosiers can make
a difference by reducing risks, lessening the harmful impacts of
climate change, and preparing for the unavoidable. What emerges in
these pages is a hopeful, optimistic picture of how resilience is
generalizable across systems—from forests to farms to
cities—and how Hoosiers are mobilizing this resilience in the
face of climate change.
Climate change is affecting Indiana's environment, threatening the
way Hoosiers live and do business, and introducing new stresses to
the state's economy, health, and infrastructure. And while
scientists predict more days of extreme weather, increased public
health risks, and reduced agricultural production in the coming
years, Hoosiers still have a substantial say in determining their
future environment. Climate Change and Resilience in Indiana and
Beyond confirms that Indiana can rise to meet this threat. The
culmination of Indiana University's Prepared for Environmental
Change Grand Challenge, this collection showcases how scientists,
policymakers, communicators, and others are working hard to protect
Indiana's economy and way of life by becoming more resilient.
Researchers are creating new environmental resilience frameworks,
building on years of existing research on how ecosystems can adapt,
how social systems process threats in order to change, and how
individuals themselves fit into the larger picture. In addition to
presenting research results, Climate Change and Resilience in
Indiana and Beyond provides clear examples of how Hoosiers can make
a difference by reducing risks, lessening the harmful impacts of
climate change, and preparing for the unavoidable. What emerges in
these pages is a hopeful, optimistic picture of how resilience is
generalizable across systems—from forests to farms to
cities—and how Hoosiers are mobilizing this resilience in the
face of climate change.
How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.
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