Television and its Viewers - Cultivation Theory and Research (Paperback)

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	February 1984
First published:	1999
Authors:	James Shanahan • Michael Morgan
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Paperback - Trade
Pages:	284
ISBN-13:	978-0-521-58755-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	0-521-58755-7
Barcode:	9780521587556

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