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Books > Social sciences > Psychology
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Living with Television Now - Advances in Cultivation Theory and Research (Paperback, New edition)
Loot Price: R1,024
Discovery Miles 10 240
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Living with Television Now - Advances in Cultivation Theory and Research (Paperback, New edition)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,044
Discovery Miles: 10 440
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George Gerbner's cultivation theory provides a framework for the
analysis of relationships between television viewing and attitudes
and beliefs about the world. Since the 1970s, cultivation analysis
has been a lens through which to examine television's contributions
to conceptions of violence, sex roles, political attitudes and
numerous other phenomena. Hundreds of studies during this time have
(mostly) found that there are relationships between television
exposure and people's worldviews, but important questions remain:
just how big are these relationships, are they real, are some
people more vulnerable to them than others, do they vary across
different topics, and will we continue to find them in new media
environments? In this collection of nineteen chapters, leading
scholars review and assess the most significant developments in
cultivation research in the past ten years. The book highlights
cutting-edge research related to these questions and surveys
important recent advances in this evolving body of work. The
contributors point us toward new directions and fresh challenges
for cultivation theory and research in the future.
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