View the Table of Contents. Read the Introduction.

a"Media Reception Studies" could be subtitled, aEverything You Always Wanted to Know About Reception Studies, But Were Afraid to Ask.a Staiger presents a robust, sophisticated, and eminently readable account that will enable specialists and students alike to grasp the depth and breadth of one of the most significant areas of inquiry in the field today.a
--Barbara Klinger, Indiana University

"I have been waiting for just this book. At last, someone with a deep background in reception research has brought her wisdom to bear on the state of the field. "Media Reception Studies" has a wonderful range, and is so clearly and incisively written that everyone from undergraduates to senior academics can get great benefit from it."
--Martin Barker, University of Wales, Aberystwyth

"Staiger writes that her purpose is to provide a map of the field of reception studies, and in this she succeeds. This stuyd reveals how much ahs been done in this area and how the study of the effects of media content has evolved. The "selective" bibliography is in fact extensive, a nd the index is comoprehensive."
--"CHOICE"

Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media.

Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalyticalresearch, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship.

Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.

"A brief survey cannot do justice to Staiger's rich, rewarding work. The writing style is refreshingly lucid, even while she negotiates complicated ideas and diverse spectator positions."--"JUMP CUT"

"One of the best contemporary American film scholars over the past decade. Janet Staiger points towards new directions which the study of cinema must consider in the coming years."
"--Henry Jenkins, Massachusetts Institute of Technology"

Film and television have never been more prevalent or watched than they are now, yet we still have little understanding of how people process and make use of what they see. And though we acknowledge the enormous role the media plays in our culture, we have only a vague sense of how it actually influences our attitudes and desires.

In Perverse Spectators, Janet Staiger argues that studying the interpretive methods of spectators within their historical contexts is both possible and necessary to understand the role media plays in culture and in our personal lives. This analytical approach is applied to topics such as depictions of violence, the role of ratings codes, the horror and suspense genre, historical accuracy in film, and sexual identities, and then demonstrated through works like "JFK," "The Silence of the Lambs," "The Texas Chain Saw Massacre," "Psycho," and "A Clockwork Orange," Each chapter shows a different approach to reconstructing audience responses to films, consistently and ingeniously finding traces of what would otherwise appear to be unrecoverable information.

Using vivid examples, charting key concepts, and offering useful syntheses of long-standing debates, Perverse Spectators constitutes a compelling case for areconsideration of the assumptions about film reception which underlie contemporary scholarship in media studies.

Taking on widely influential theories and scholars, Perverse Spectators is certain to spark controversy and help redefine the study of film as it enters the new millennium.

Political Emotions explores the contributions that the study of discourses, rhetoric, and framing of emotion make to understanding the public sphere, civil society and the political realm. Tackling critiques on the opposition of the public and private spheres, chapters in this volume examine why some sentiments are valued in public communication while others are judged irrelevant, and consider how sentiments mobilize political trajectories.

Emerging from the work of the Public Feelings research group at the University of Texas-Austin, and cohering in a New Agendas in Communication symposium, this volume brings together the work of young scholars from various areas of study, including sociology, gender studies, anthropology, art, and new media. The essays in this collection formulate new ways of thinking about the relations among the emotional, the cultural, and the political. Contributors recraft familiar ways of doing critical work, and bring forward new analyses of emotions in politics. Their work expands understanding of the role of emotion in the political realm, and will be influential in political communication, political science, sociology, and visual and cultural studies.

Political Emotions explores the contributions that the study of discourses, rhetoric, and framing of emotion make to understanding the public sphere, civil society and the political realm. Tackling critiques on the opposition of the public and private spheres, chapters in this volume examine why some sentiments are valued in public communication while others are judged irrelevant, and consider how sentiments mobilize political trajectories.

Emerging from the work of the Public Feelings research group at the University of Texas-Austin, and cohering in a New Agendas in Communication symposium, this volume brings together the work of young scholars from various areas of study, including sociology, gender studies, anthropology, art, and new media. The essays in this collection formulate new ways of thinking about the relations among the emotional, the cultural, and the political. Contributors recraft familiar ways of doing critical work, and bring forward new analyses of emotions in politics. Their work expands understanding of the role of emotion in the political realm, and will be influential in political communication, political science, sociology, and visual and cultural studies.

Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new ways to write media history across multiple media formats. This collection of eighteen new essays by leading media historians and scholars examines the issues today in writing media history and histories. Each essay addresses a single medium including film, television, advertising, sound recording, new media, and more and connects that specific medium 's history to larger issues for the field in writing multi-media or convergent histories. Among the volume 's topics are new media technologies and their impact on traditional approaches to media history; alternative accounts of film production and exhibition, with a special emphasis on film across multiple media platforms; the changing relationships between audiences, fans, and consumers within media culture; and the globalization of our media culture.

Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new ways to write media history across multiple media formats. This collection of eighteen new essays by leading media historians and scholars examines the issues today in writing media history and histories. Each essay addresses a single medium including film, television, advertising, sound recording, new media, and more and connects that specific medium s history to larger issues for the field in writing multi-media or convergent histories. Among the volume s topics are new media technologies and their impact on traditional approaches to media history; alternative accounts of film production and exhibition, with a special emphasis on film across multiple media platforms; the changing relationships between audiences, fans, and consumers within media culture; and the globalization of our media culture.

View the Table of Contents. Read the Introduction.

"Staiger's" Blockbuster TV" artfully balances formal analysis, inflected with and informed by various theoretical perspectives, of four different sitcoms with an examination of their reception. "JUMPCUT"

"Staiger offers a radical counter-approach to traditional film-centered analysis."
--"Jump Cut"

Archie Bunker. Jed. Laverne and Shirley. Cliff Huxtable. Throughout the entire history of American prime-time television only four sitcoms have been true blockbusters, with Nielsen ratings far above the second- and third-rated programs. Weekly, millions of Americans of every age were making a special effort to turn on the set to see what Archie, Jed, Laverne, and Cliff were doing that week. The wild popularity of these shows--"All in the Family," "The Beverly Hillbillies," "Laverne & Shirley" (and its partner "Happy Days"), and "The Cosby Show"--left commentators bewildered by the tastes and preferences of the American public. How do we account for the huge appeal of these sitcoms, and how does it figure into the history of network prime-time television?

Janet Staiger answers these questions by detailing the myriad factors that go into the construction of mass audiences. Treating the four shows as case studies, she deftly balances factual explanations (for instance, the impact of VCRs and cable on network domination of TV) with more interpretative ones (for example, the transformation of "The Beverly Hillbillies" from a popular show detested by the critics, to a blockbuster after its elevation as the critics' darling), and juxtaposes industry-based reasons (for example, the ways in which TV shows derive success fromplacement in the weekly programming schedule) with stylistic explanations (how, for instance, certain shows create pleasure from a repetition and variation of a formula).

Staiger concludes that because of changes in the industry, these shows were a phenomenon that may never be repeated. And while the western or the night-time soap has at times captured public attention, Blockbuster TV maintains that the sitcom has been THE genre to attract people to the tube, and that without understanding the sitcom, we can't properly understand the role of television in our culture.

'A dense, challenging and important book.' Philip French Observer 'At the very least, this blockbuster is probably the best single volume history of Hollywood we're likely to get for a very long time.' Paul Kerr City Limits 'Persuasively argued, the book is also packed with facts, figures and photographs.' Nigel Andrews Financial Times Acclaimed for their breakthrough approach, Bordwell, Staiger and Thompson analyze the basic conditions of American film-making as a historical institution and consider to what extent Hollywood film production constitutes a systematic enterprise, in both its style and its business operations. Despite differences of director, genre or studio, most Hollywood films operate within a set of shared assumptions about how a film should look and sound. Such assumptions are neither natural nor inevitable; but because classical-style films have been the type most widely seen, they have come to be accepted as the 'norm' of film-making and viewing. The authors show how these classical conventions were formulated and standardized, and how they responded to the arrival of sound, colour, widescreen ratios and stereophonic sound. They argue that each new technological development has served a function within an existing narrational system. The authors also examine how the Hollywood cinema standardized the film-making process itself. They describe how, over the course of its history, Hollywood developed distinct modes of production in a constant search for maximum efficiency, predictability and novelty. Set apart by its combination of theoretical analysis and empirical evidence, this book is the standard work on the classical Hollywood cinema style of film-making from the silent era to the 1960s. Now available in paperback, it is a 'must' for film students, lecturers and all those seriously interested in the development of the film industry.

Authorship in film has long been an important theme in cinema studies, from the pioneering work of the Cahiers du Cinema, which identified the 'auteur' - usually the director - as the key creative force in film-making, to the present day, when directors' names often take precedence over those of the stars in film credits. This volume of new writings revitalises the question of authorship by connecting it to wider issues of identity - in film, in the marketplace, in society and culture. Contributors consider the work of auteurs of both classical and contemporary Hollywood, including Michael Curtiz, John Waters and Tod Browning.

'A dense, challenging and important book.' Philip French Observer 'At the very least, this blockbuster is probably the best single volume history of Hollywood we're likely to get for a very long time.' Paul Kerr City Limits 'Persuasively argued, the book is also packed with facts, figures and photographs.' Nigel Andrews Financial Times Acclaimed for their breakthrough approach, Bordwell, Staiger and Thompson analyze the basic conditions of American film-making as a historical institution and consider to what extent Hollywood film production constitutes a systematic enterprise, in both its style and its business operations. Despite differences of director, genre or studio, most Hollywood films operate within a set of shared assumptions about how a film should look and sound. Such assumptions are neither natural nor inevitable; but because classical-style films have been the type most widely seen, they have come to be accepted as the 'norm' of film-making and viewing. The authors show how these classical conventions were formulated and standardized, and how they responded to the arrival of sound, colour, widescreen ratios and stereophonic sound. They argue that each new technological development has served a function within an existing narrational system. The authors also examine how the Hollywood cinema standardized the film-making process itself. They describe how, over the course of its history, Hollywood developed distinct modes of production in a constant search for maximum efficiency, predictability and novelty. Set apart by its combination of theoretical analysis and empirical evidence, this book is the standard work on the classical Hollywood cinema style of film-making from the silent era to the 1960s. Now available in paperback, it is a 'must' for film students, lecturers and all those seriously interested in the development of the film industry.

Authorship in film has long been an important theme in cinema studies, from the pioneering work of the Cahiers du Cinema, which identified the 'auteur' - usually the director - as the key creative force in film-making, to the present day, when directors' names often take precedence over those of the stars in film credits. This volume of new writings revitalises the question of authorship by connecting it to wider issues of identity - in film, in the marketplace, in society and culture. Contributors consider the work of auteurs of both classical and contemporary Hollywood, including Michael Curtiz, John Waters and Tod Browning.

View the Table of Contents. Read the Introduction.

a"Media Reception Studies" could be subtitled, aEverything You Always Wanted to Know About Reception Studies, But Were Afraid to Ask.a Staiger presents a robust, sophisticated, and eminently readable account that will enable specialists and students alike to grasp the depth and breadth of one of the most significant areas of inquiry in the field today.a
--Barbara Klinger, Indiana University

"I have been waiting for just this book. At last, someone with a deep background in reception research has brought her wisdom to bear on the state of the field. "Media Reception Studies" has a wonderful range, and is so clearly and incisively written that everyone from undergraduates to senior academics can get great benefit from it."
--Martin Barker, University of Wales, Aberystwyth

"Staiger writes that her purpose is to provide a map of the field of reception studies, and in this she succeeds. This stuyd reveals how much ahs been done in this area and how the study of the effects of media content has evolved. The "selective" bibliography is in fact extensive, a nd the index is comoprehensive."
--"CHOICE"

Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media.

Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalyticalresearch, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship.

Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.

"A brief survey cannot do justice to Staiger's rich, rewarding work. The writing style is refreshingly lucid, even while she negotiates complicated ideas and diverse spectator positions."--"JUMP CUT"

"One of the best contemporary American film scholars over the past decade. Janet Staiger points towards new directions which the study of cinema must consider in the coming years."
"--Henry Jenkins, Massachusetts Institute of Technology"

Film and television have never been more prevalent or watched than they are now, yet we still have little understanding of how people process and make use of what they see. And though we acknowledge the enormous role the media plays in our culture, we have only a vague sense of how it actually influences our attitudes and desires.

In Perverse Spectators, Janet Staiger argues that studying the interpretive methods of spectators within their historical contexts is both possible and necessary to understand the role media plays in culture and in our personal lives. This analytical approach is applied to topics such as depictions of violence, the role of ratings codes, the horror and suspense genre, historical accuracy in film, and sexual identities, and then demonstrated through works like "JFK," "The Silence of the Lambs," "The Texas Chain Saw Massacre," "Psycho," and "A Clockwork Orange," Each chapter shows a different approach to reconstructing audience responses to films, consistently and ingeniously finding traces of what would otherwise appear to be unrecoverable information.

Using vivid examples, charting key concepts, and offering useful syntheses of long-standing debates, Perverse Spectators constitutes a compelling case for areconsideration of the assumptions about film reception which underlie contemporary scholarship in media studies.

Taking on widely influential theories and scholars, Perverse Spectators is certain to spark controversy and help redefine the study of film as it enters the new millennium.

View the Table of Contents. Read the Introduction.

"Staiger's" Blockbuster TV" artfully balances formal analysis, inflected with and informed by various theoretical perspectives, of four different sitcoms with an examination of their reception. "JUMPCUT"

"Staiger offers a radical counter-approach to traditional film-centered analysis."
--"Jump Cut"

Archie Bunker. Jed. Laverne and Shirley. Cliff Huxtable. Throughout the entire history of American prime-time television only four sitcoms have been true blockbusters, with Nielsen ratings far above the second- and third-rated programs. Weekly, millions of Americans of every age were making a special effort to turn on the set to see what Archie, Jed, Laverne, and Cliff were doing that week. The wild popularity of these shows--"All in the Family," "The Beverly Hillbillies," "Laverne & Shirley" (and its partner "Happy Days"), and "The Cosby Show"--left commentators bewildered by the tastes and preferences of the American public. How do we account for the huge appeal of these sitcoms, and how does it figure into the history of network prime-time television?

Janet Staiger answers these questions by detailing the myriad factors that go into the construction of mass audiences. Treating the four shows as case studies, she deftly balances factual explanations (for instance, the impact of VCRs and cable on network domination of TV) with more interpretative ones (for example, the transformation of "The Beverly Hillbillies" from a popular show detested by the critics, to a blockbuster after its elevation as the critics' darling), and juxtaposes industry-based reasons (for example, the ways in which TV shows derive success fromplacement in the weekly programming schedule) with stylistic explanations (how, for instance, certain shows create pleasure from a repetition and variation of a formula).

Staiger concludes that because of changes in the industry, these shows were a phenomenon that may never be repeated. And while the western or the night-time soap has at times captured public attention, Blockbuster TV maintains that the sitcom has been THE genre to attract people to the tube, and that without understanding the sitcom, we can't properly understand the role of television in our culture.

How films are conceived, planned, and produced leaves a mark upon the films, directly and structurally. The relations between film style and mode of production are, according to the authors, reciprocal and mutually influencing. The authors trace such topics as style, economics, and technology over time, demonstrating how significant changes occurrred in Hollywood from the earliest days through the sixties.

Employing a wide range of examples from Uncle Tom's Cabin and Birth of a Nation to Zelig and Personal Best, Janet Staiger argues that a historical examination of spectators' responses to films can make a valuable contribution to the history, criticism, and philosophy of cultural products. She maintains that as artifacts, films do not contain immanent meanings, that differences among interpretations have historical bases, and that these variations are due to social, political, and economic conditions as well as the viewers' constructed images of themselves. After proposing a theory of reception study, the author demonstrates its application mainly through analyzing the varying responses of audiences to certain films at specific moments in history. Staiger gives special attention to how questions of class, gender, sexual preference, race, and ethnicity enter into film viewers' interpretations. Her analysis reflects recent developments in post-structuralism, cognitive psychology, psychoanalysis, and cultural studies, and includes a discussion of current reader-response models in literary and film studies as well as an alternative approach for thinking about historical readers and spectators.

Science fiction, more than any other film genre, allows cinema to exhibit its own distinctive matters of expression. Whether these be the state-of-the-art special effects technologies of "2001: A Space Odyssey," or the symbolic imagery of ruined cityscapes in "Blade Runner," they allow the spectator to experience the totality of the audiovisual thrill.
While this remains in many ways the core defining feature of the genre, recent trends in the study of science fiction cinema have seen a shift of focus away from the specifically cinematic towards the more broadly cultural. New technologies of communication and vision, revolutionary developments in the delivery and reception of moving-image media, the increasing importance of the notion of space: all are forcing new and different ways of thinking about the genre.
"Alien Zone II" presents some of the most exciting new voices in the current debates. A companion volume to "Alien Zone," it continues to pursue the critical and theoretical issues opened up in the earlier book and energetically explores fresh territory with an eye which is both reflective and interventionist: visionary cities, psycho-cybernetics, internet fandom, the convergence of science fiction literature and science action film, the body and its limits are just some of the subjects brought under its gaze.

How did cultural tensions about "appropriate" behaviour for women play out in early 20th-century films? Janet Steiger examines a classical period in Hollywood cinema during which the notion of the "bad woman" was created, magnified and spread nationwide. She isolates 1907-1915 as the key moment in the struggle over the meaning of "woman" as a sign, and illustrates how such issues as sexuality and hygiene were being reimagined to define an appropriate version of, and explanation for, women's sexuality. The early 1900s saw the repeal of reticence laws, opening up issues of behaviour and sexuality for wide discussion. The movies of the time portrayed "good women" as intelligent, self-assertive, and desiring - as long as what they desired was appropriate and their desire was not excessive. "Bad women" in turn, were wayward and oversexed. She proposes that these images of "good" and "bad" women suggested a middle-class vision of sexual morality, a vision that was not necessarilly repressive, rather a response to how women and women's sexuality might most appropriately fit a developing consumer society. This work provides important and interesting insights about the role of cinema as a redemptive instrument during the progressive era. Staiger examines how self-regulation institutions within the film industry were advocates of one sector of the middle-class. She discusses what effect the formation of the National Board of Review and the New York City censorship board had on sexual regulation through an in-depth exploration of these films: Traffic in Souls", "A Fool There Was" and "The Cheat".