View the Table of Contents. Read the Introduction.
a"Media Reception Studies" could be subtitled, aEverything You
Always Wanted to Know About Reception Studies, But Were Afraid to
Ask.a Staiger presents a robust, sophisticated, and eminently
readable account that will enable specialists and students alike to
grasp the depth and breadth of one of the most significant areas of
inquiry in the field today.a
--Barbara Klinger, Indiana University
"I have been waiting for just this book. At last, someone with a
deep background in reception research has brought her wisdom to
bear on the state of the field. "Media Reception Studies" has a
wonderful range, and is so clearly and incisively written that
everyone from undergraduates to senior academics can get great
benefit from it."
--Martin Barker, University of Wales, Aberystwyth
"Staiger writes that her purpose is to provide a map of the
field of reception studies, and in this she succeeds. This stuyd
reveals how much ahs been done in this area and how the study of
the effects of media content has evolved. The "selective"
bibliography is in fact extensive, a nd the index is
comoprehensive."
--"CHOICE"
Media Reception Studies broadly surveys the past century of
scholarship on the ways in which audiences make meaning out of mass
media. It synthesizes in plain language social scientific,
linguistic, and cultural studies approaches to film and television
as communication media.
Janet Staiger traverses a broad terrain, covering the Chicago
School, early psychological approaches, Soviet theory, the
Frankfurt School, mass communication research and critical theory,
linguistics and semiotic theory, social-psychoanalyticalresearch,
cognitive psychology, and cultural studies. She offers these
theories as a set of tools for understanding the complex
relationships between films and their audiences, TV shows and their
viewers. She explains such questions as the behavior of fans; the
implications of gender, sexuality, and race/ethnicity with regard
to the media; the effect of violence, horror, and sexually explicit
images on viewers; and the place of memory in spectatorship.
Providing an organized and lucid introduction to a staggering
amount of work, Media Reception Studies is an indispensable
resource for anyone interested in understanding the effects of mass
media.
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