This title includes a number of Open Access chapters. Journalism: Theory and Practice presents a short history of journalism and focuses on the many important issues facing the media today, including bridging the divide between science and journalism, war reporting, media coverage of natural disasters, the current difficulties facing U.S. newspapers, and more. The book also includes a history of and tribute to Edward R. Murrow, a pioneer in the field of television news broadcasting. A comprehensive overview of running a government press office is presented.

Journalism: Theory and Practice presents a short history of journalism and focuses on the many important issues facing the media today, including bridging the divide between science and journalism; issues in and public perception of war reporting; the ethics and procedures of media coverage of natural disasters; the current difficulties facing U.S. newspapers; an in-depth analysis of how news organizations report new medical treatments, tests, products, and procedures; and more. The book also includes a history of and tribute to Edward R. Murrow, a pioneer in the field of television news broadcasting, including a report of how Murrow used the new media of his time, first radio, and then television. A comprehensive overview of running a government press office is presented as well.

This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

Mass communication is the academic study of the various means by which individuals and entities communicate information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television and film, and, of course, the Internet. This volume addresses many pressing concerns in the field today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, an evaluation of the media's role in public health campaigns, a study of communication theories in recreation resource management, and more. The book also explores mass media theory and how to incorporate media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the book.