Mass Communication - Issues, Perspectives and Techniques (Paperback)

This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Release date:	March 2021
First published:	2011
Editors:	Jason R. Detrani
Format:	Paperback
Pages:	314
ISBN-13:	978-1-77463-253-6
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Professional & Technical > Environmental engineering & technology > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Professional & Technical > Energy technology & engineering > Electrical engineering > General Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General Promotions
LSN:	1-77463-253-5
Barcode:	9781774632536

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