It has become clear that the U.S. media are no longer increasingly their grip throughout the globe: Asia and the Arab/Moslem world is virtually saturated with their own national media output. Tunstallproduces a well-written, provocative snapshot at global media today. His point of view is relentlessly global: he considers the role of the media in the collapse of the Soviet Union, the ascendanceof the Brazillian and Mexican soap opera, the increasing strength of "Bollywood" - the national cinema output of india- as well as the relative decline in influence of US media . Importantly, Tunstall focuses on both the nation state and the geographical and cultural region as crucial levels in today's mass media. Both the United States and the US mass media have now lost their previous moral leadership. Lone American control of the world news flow has ceased. today, rather than Global media, we see a world media system comprised of inter-locking national-regional-cultural systems. Tunstall's assessment is a wake-up call for insular American media consumers.

From live sports coverage to situation comedy, British television is producer-driven. Television Producers presents a comprehensive survey of the entire spectrum of television broadcasting, focusing on seven key programming areas - documentaries, news, sport, infotainment, drama, comedy and game shows. Jeremy Tunstall discusses the main concerns of the producers, including money, the type of performers available, organizing studio, location and film, and the kinds of expectations which each particular genre is expected to fulfil. Television Producers provides an in-depth look at the work of individual producers including the Top People in British broadcasting - producers of leading programmes and the network barons. Over 250 producers across the range of British television - BBC, ITV, Channel 4 and the independents - were interviewed for the book, as well as the Hollywood executive producers of Dallas, Kojak, MASH and CHIPS. The final chapter considers the possibilities for the future of broadcasting as it faces the 20th century.

The emergence of a few powerful individuals in control of large sections of mass communications industries has coincided with world-wide media deregulation. In this book, the authors take a close look at media moguls as a species, portray them as own-and-operate entrepreneurs who specialize in acquiring other media companies. They look at moguls based in France, Germany, Italy, Britain and the US - individuals such as Berlusconi, Hersant, Murdoch and Maxwell - and show how they adopt an idiosyncratic personal style involving the acceptance of risk and debt to retain control, and use political partizanship and alliances to further their business interests. The book considers other, non-mogul trends: the gradual integration of a world media industry, both across the Atlantic and the Pacific, the emergence of a west European media policy strongly influenced by the advertising lobby and other media industry lobbies and the transformation of Reuters into a super-agency handling both news and financial data. This book should be of interest to students and lecturers of media and communication studies as well as journalists and practitioners within the media industry.

In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years--changes that have significantly altered the "balance of power" within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems.
From a relentlessly global point of view, Tunstall looks closely at China and India--and at their rapidly burgeoning populations--and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian and Mexican soap opera, the increasing strength of "Bollywood"--the national cinema output of India--and the relative decline in influence of U.S. media. Reconsidering the very notion of "global media," the book posits a reemergence of stronger national cultures and national media systems.

Journalists, TV producers, and other media workers are members of newly powerful occupations. Media Occupations and Professions is the first book in the field to provide a broad selection of research studies on media workers, from studies of career entry patterns and job security in the various media occupations through to studies of the media moguls and media stars, from the historical origins of the various media occupations to an analysis of the differences between media occupations in different countries.

This book examines British national newspapers after the 1986 "Death of Fleet Street" triggered by Rupert Murdoch. Since then competition has intensified with more titles, fatter papers, more sections, and aggressive marketing. All areas of journalism--from sport to politics--have been transformed. A star system has developed for columnist and there is now a bigger and more powerful top echelon of senior executives, star writers, and section heads. The Editor has taken on a newly dominant role as impresario and entrepreneur.
Newspaper Power is based on 200 interviews with senior newspaper people in the 1990s. Jeremy Tunstall also studied pre-Murdoch Fleet Street and he makes illuminating comparisons between the 1960s and the 1990s.
The author argues that it is the newspapers (not television) which define political crises and severely wound Prime Ministers; that the broadsheets have increasingly regarded finance as the new core of serious journalism; and that the tabloids have re-defined the British monarchy as soap opera. He also analyzes the control over policy-making for the press, broadcasting, and cross-media ownership, which is exercised by the Prime Minister in consultation with the press. The book provides a valuable introduction to the national Press of our time and the issues that surround current and recent British journalism.

British newspapers -- The Times, The Guardian, Daily Telegraph, and Financial Times -- have long been considered among the best in the world, and the BBC has become the world's most venerated television and radio organization. In this book Jeremy Tunstall, author of The Media are American, surveys British media since 1945, including television, radio, films, newspapers, and magazines, with the purpose of studying how they operate and what the future holds for them. In the course of the book he discusses such issues as the relationship of politics to the media, media audiences, media biases, control of the media by conglomerates, and policies for the future.