Media Moguls (Paperback, New)

The emergence of a few powerful individuals in control of large sections of mass communications industries has coincided with world-wide media deregulation. In this book, the authors take a close look at media moguls as a species, portray them as own-and-operate entrepreneurs who specialize in acquiring other media companies. They look at moguls based in France, Germany, Italy, Britain and the US - individuals such as Berlusconi, Hersant, Murdoch and Maxwell - and show how they adopt an idiosyncratic personal style involving the acceptance of risk and debt to retain control, and use political partizanship and alliances to further their business interests. The book considers other, non-mogul trends: the gradual integration of a world media industry, both across the Atlantic and the Pacific, the emergence of a west European media policy strongly influenced by the advertising lobby and other media industry lobbies and the transformation of Reuters into a super-agency handling both news and financial data. This book should be of interest to students and lecturers of media and communication studies as well as journalists and practitioners within the media industry.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Communication and Society
Release date:	December 1991
First published:	1991
Authors:	Michael Palmer • Jeremy Tunstall
Dimensions:	216 x 138 x 15mm (L x W x T)
Format:	Paperback
Pages:	268
Edition:	New
ISBN-13:	978-0-415-05468-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	0-415-05468-0
Barcode:	9780415054683

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