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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Moguls (Paperback, New)
Loot Price: R1,260
Discovery Miles 12 600
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Media Moguls (Paperback, New)
Series: Communication and Society
Expected to ship within 12 - 19 working days
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The emergence of a few powerful individuals in control of large
sections of mass communications industries has coincided with
world-wide media deregulation. In this book, the authors take a
close look at media moguls as a species, portray them as
own-and-operate entrepreneurs who specialize in acquiring other
media companies. They look at moguls based in France, Germany,
Italy, Britain and the US - individuals such as Berlusconi,
Hersant, Murdoch and Maxwell - and show how they adopt an
idiosyncratic personal style involving the acceptance of risk and
debt to retain control, and use political partizanship and
alliances to further their business interests. The book considers
other, non-mogul trends: the gradual integration of a world media
industry, both across the Atlantic and the Pacific, the emergence
of a west European media policy strongly influenced by the
advertising lobby and other media industry lobbies and the
transformation of Reuters into a super-agency handling both news
and financial data. This book should be of interest to students and
lecturers of media and communication studies as well as journalists
and practitioners within the media industry.
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