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Die Kano-Theorie Der Kundenzufriedenheitsmessung - Eine Theoretische Und Empirische UEberprufung (German, Paperback, 2008 ed.):... Die Kano-Theorie Der Kundenzufriedenheitsmessung - Eine Theoretische Und Empirische UEberprufung (German, Paperback, 2008 ed.)
Joerg Hoelzing; Foreword by Prof Dr Hans H Bauer
R2,025 Discovery Miles 20 250
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Jorg A. Holzing untersucht die Entwicklung der Kano-Theorie im Marketingkontext und stellt mit der Opponent-Process-Theory einen Ansatz vor, mit dessen Hilfe eine theoretische Fundierung der Kano-Theorie moglich ist."

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