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Die Kano-Theorie Der Kundenzufriedenheitsmessung - Eine Theoretische Und Empirische UEberprufung (German, Paperback, 2008 ed.) Loot Price: R2,025
Discovery Miles 20 250
Repayment Terms: R190 pm x 12*
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Die Kano-Theorie Der Kundenzufriedenheitsmessung - Eine Theoretische Und Empirische UEberprufung (German, Paperback, 2008 ed.):...

Die Kano-Theorie Der Kundenzufriedenheitsmessung - Eine Theoretische Und Empirische UEberprufung (German, Paperback, 2008 ed.)

Joerg Hoelzing; Foreword by Prof Dr Hans H Bauer

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Loot Price R2,025 Discovery Miles 20 250 | Repayment Terms: R190 pm x 12*

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Jorg A. Holzing untersucht die Entwicklung der Kano-Theorie im Marketingkontext und stellt mit der Opponent-Process-Theory einen Ansatz vor, mit dessen Hilfe eine theoretische Fundierung der Kano-Theorie moglich ist."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: July 2008
First published: July 2008
Authors: Joerg Hoelzing
Foreword by: Prof Dr Hans H Bauer
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 250
Edition: 2008 ed.
ISBN-13: 978-3-8349-1219-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1219-0
Barcode: 9783834912190

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