Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still maintaining commerciality and innovation, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation examines critical new perspectives on the fashion marketplace that have been driven by both technological advances and widespread concerns over climate change. The editors bring together leading experts who employ empirical research and industry case studies to assess a wide range of issues and developments within the fashion industry, including: Climate activism Diversity, inclusivity and equality Online resale and e-commerce Collective action Fashion influencer brands Circularity Neurodiverse retail experiences Childrenswear Buyer-supplier relations Modest fashion Industry challenges in Sub-Saharan Africa Fashion and technology Vintage consumption Tailored for fashion student use and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities changing and reshaping the global fashion industry.

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer Society is a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors Elaine L. Ritch and Julie McColl bring together a range of specialist contributors to identify and examine widespread social and technological disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining: disruptive innovation 'woke' branding data ethics social shopping inclusive identities retail spaces as examples of disruption innovation. The work presents an in-depth discussion of the newest social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital landscape', 'Pseudo Modernity and co-creation of experiences', 'Evolutionary societies and woke branding'. Chapters illustrate how current advances in business and marketing are looking at different approaches for a radically new landscape in marketing and consumer behaviour. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide through changing and fast moving business and retail contexts for all upper-level students of marketing, branding and consumer behaviour.