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New Perspectives on Critical Marketing and Consumer Society (Paperback)
Loot Price: R1,531
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New Perspectives on Critical Marketing and Consumer Society (Paperback)
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Digital communication has altered the flow of global information,
evolved consumer values and changed consumption practices
worldwide. These challenges in the marketplace are being driven by
international, social and technological advances. New Perspectives
on Critical Marketing and Consumer Society is a groundbreaking
textbook allowing readers to understand, critique and engage with
this disrupted context. Editors Elaine L. Ritch and Julie McColl
bring together a range of specialist contributors to identify and
examine widespread social and technological disruptions in the
marketplace, covering new topics that illustrate new consumer
values, through chapters examining: disruptive innovation 'woke'
branding data ethics social shopping inclusive identities retail
spaces as examples of disruption innovation. The work presents an
in-depth discussion of the newest social and technological
developments around marketing and consumption across core three
themes, 'Disruption and the digital landscape', 'Pseudo Modernity
and co-creation of experiences', 'Evolutionary societies and woke
branding'. Chapters illustrate how current advances in business and
marketing are looking at different approaches for a radically new
landscape in marketing and consumer behaviour. New Perspectives on
Critical Marketing and Consumer Society provides an illuminating,
challenging and thought-provoking guide through changing and fast
moving business and retail contexts for all upper-level students of
marketing, branding and consumer behaviour.
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