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This book explores how the entire toolbox of intellectual property
(IP) protection and management are successfully combined and how
firms generate value from IP. It provides a framework of archetypes
which firms will be able to self-identify with and which will allow
companies to focus on the IP and IP Management issues most relevant
to them.
This book explores how the entire toolbox of intellectual property
(IP) protection and management are successfully combined and how
firms generate value from IP. It provides a framework of archetypes
which firms will be able to self-identify with and which will allow
companies to focus on the IP and IP Management issues most relevant
to them.
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