This book is about the economy of business services and their contribution to economic growth in Europe. In the last twenty years this sector contributed heavily to European economic growth in terms of employment, value added and innovation. So far however, many links between business services, their marketing function and their role in economic growth remain underexplored. This volume provides a comprehensive approach from an applied economics perspective. It has a clear focus on the contribution of business services to European economic growth, covering all the major mechanisms through which this impact operates.

The business services sector contributes heavily to European economic growth. Yet links between business services, and their role in economic growth remain under-explored. This volume provides a comprehensive approach from an applied economics perspective, covering with clear focus all the major mechanisms through which this contribution operates.