This book is about the economy of business services and their
contribution to economic growth in Europe. In the last twenty years
this sector contributed heavily to European economic growth in
terms of employment, value added and innovation. So far however,
many links between business services, their marketing function and
their role in economic growth remain underexplored. This volume
provides a comprehensive approach from an applied economics
perspective. It has a clear focus on the contribution of business
services to European economic growth, covering all the major
mechanisms through which this impact operates.
General
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