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How was the modernist movement understood by the general public when it was first emerging? This question can be addressed by looking at how modernist literature and art were interpreted by journalists in daily newspapers, mainstream magazines like Punch and Vanity Fair, and literary magazines. In the earliest decades of the movement - before modernist artists were considered important, and before modernism's meaning was clearly understood - many of these interpretations took the form of parodies. Mock Modernism is an anthology of these amusing pieces, the overwhelming majority of which have not been in print since the first decades of the twentieth century. They include Max Beerbohm's send-up of Henry James; J.C. Squire's account of how a poet, writing deliberately incomprehensible poetry as a hoax, became the poet laureate of the British Bolshevist Revolution; and the Chicago Record-Herald's account of some art students' "trial" of Henri Matisse for "crimes against anatomy." An introduction and headnotes by Leonard Diepeveen highlight the usefulness of these pieces for comprehending media and public perceptions of a form of art that would later develop an almost unassailable power.
Artworld Prestige examines the ways in which cultural arguments about value develop: the processes by which some practices, artists, and media in the artworld win and others lose. Timothy Van Laar and Leonard Diepeveen argue that the concept of prestige, although uncomfortable and consistently overlooked, is an essential model for understanding artworld values, as important as the more common models centered on economics or power. Prestige shapes the forms of attention art is given, as well as the processes by which some affects dominate art discourse and others fall away. But prestige does its work silently, and its principles are used unself-consciously. People effortlessly display the protocols of being an insider. A form of socially constructed agreement, prestige shapes what we see, and does so with great power. Prestige is inescapable, a version of Althusserian ideology or Foucauldian power that both constrains and enables. It is also flexible, defining the seriousness of artists as diverse as Dan Peterman and Marlene Dumas, Gerhard Richter and Takashi Murakami, Elizabeth Peyton and Joseph Kosuth, Howard Finster and Frank Gallo. Cultural argument about value in art is a matter of deference and conferral, performed through thousands of tiny acts of estimation that suggest one cultural form is less relevant, worthy of attention than another; acts that instinctively grant more attention to reviews in Artforum over Artnews; to the Tate Modern over the Hirshhorn; to anxiety over pleasure; to Duchamp over Matisse; to conceptual art over abstract painting, and abstract painting over figure painting; to painting over ceramics, and video over painting. In order to argue candidly about cultural value, the artworld needs to understand the subtleties of prestige, of such things as what it means to be "serious." Not an expose but an explanation, Artworld Prestige offers such an understanding
Focusing on literature and visual art in the years 1910-1935, Modernist Fraud begins with the omnipresent accusations that modernism was not art at all, but rather an effort to pass off patently absurd works as great art. These assertions, common in the time's journalism, are used to understand the aesthetic and context which spawned them, and to look at what followed in their wake. Fraud discourse ventured into the aesthetic theory of the time, to ideas of artistic sincerity, formalism, and the intentional fallacy. In doing so, it profoundly shaped the modern canon and its justifying principles. Modernist Fraud explores a wide range of materials. It draws on reviews and newspaper accounts of art scandals, such as the 1913 Armory Show, the 1910 and 1912 Postimpressionist shows, and Tender Buttons; to daily syndicated columns; to parodies and doggerel; to actual hoaxes, such as Spectra and Disumbrationism; to the literary criticism of Edith Sitwell; to the trial of Brancusi's Bird in Space; and to the contents of the magazine Blind Man, including a defense of Duchamp's Fountain, a poem by Bill Brown, and the works of, and an interview with, the bafflingly unstable painter Louis Eilshemius. In turning to these materials, the book reevaluates how modernism interacted with the public and describes how a new aesthetic begins: not as a triumphant explosion that initiates irrevocable changes, but as an uncertain muddling and struggle with ideology.
Shiny Things combines an interest in visual art with a broad attention to popular culture - the wideness of its range is striking. It is more than just an expansion of subject matter, which many of today's innovative books also have - it considers how a specific physical property manifests itself in both art and culture at large, and contributes to an analysis of and polemics about the world. It is accessibly written but with a careful application of contemporary theory. Interesting, informative, and entertaining, this will appeal to progressive thinkers looking for new ways of presenting ideas. This is scholarship that challenges stale thought and interacts with philosophical ideas in real time, with a versatility that can often be lacking in traditional academic scholarship. Using art, especially contemporary art, as its recurrent point of reference, the authors argue that shininess has moved from a time when rarity gave shiny things a direct meaning of power and transcendence. Shininess today is pervasive; its attraction is a foundation of consumer culture with its attendant effects on our architecture, our conceptions of the body, and our production of spectacle. Power and the sacred as readings of the shiny have given way to readings of superficiality, irony and anxiety, while somehow shininess has maintained its qualities of fascination, newness and cleanliness. Examines the meanings and functions of shininess in art and in culture more generally: its contradictions of both preciousness and superficiality, and its complexities of representation; the way shininess itself is physically and metaphorically present in the construction of major conceptual categories such as hygiene, utopias, the sublime and camp; and the way the affects of shininess, rooted in its inherent disorienting excess, produce irony, anxiety, pleasure, kitsch, and fetishism. All of these large ideas are embodied in the instantly noticeable, sometimes precious and sometimes cheap physical presence of shiny things, those things that catch our eye and divert our attention. Shininess, then, is a compelling subject that instantly attracts and fascinates people. The book engages primarily with visual art, although it makes frequent use of material culture, as well as advertising, film, literature, and other areas of popular and political culture. The art world, however, is a place where many of the affects of shininess come into clearest focus, where the polemical semiotics of shine are most evident and consciously explored. Artists as diverse as Anish Kapoor (whose popular Cloud Gate sculpture in Chicago is a repeating example in the book), Olafur Eliasson, Jeff Koons, Carolee Schneemann, Audrey Flack, Fra Angelico and Gerard ter Borch centre the book in an art discourse that opens up to automobiles, Richard Nixon and Liberace. Will be relevant to academics, scholars and students with an interest in contemporary theory and material and popular cultures. Potential interest across the humanities: philosophy, gender studies, perhaps public relations, advertising and marketing. It will also appeal to more general readers with an interest in popular and material cultures, art and aesthetics. It is written in a genuinely accessible style, and its ideas and theory are embodied through examples and narratives. Will be of interest to readers of Oliver Sacks, James Gleick, George Lakoff, James Elkins or Rebecca Solnit.
The first publisher of Tender Buttons described the book's effect on readers as "something like terror, there are no known precedents to cling to." Written in pencil in a small notebook and barely revised after its first composition, the text caused a sensation and was widely reviewed and discussed on its publication. This edition of Gertrude Stein's transformative work immerses the text in its cultural context. The most opaque of modernist texts, Tender Buttons also had modernism's most voluminous and varied response. This Broadview Edition uses the response to Tender Buttons as a way of understanding this spectacular moment in publishing history. Stein's text is published alongside its parodies, defenses, publicity brochure, and selections from the hundreds of responses to it in American daily newspapers, which placed it in the context of Cubism, fashion shows, and celebrity culture.
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