1. This book is a complete, one-stop-guide to the study of English Literature, offering an introduction and approach that could be applied to any text or theory. 2. There are thousands of students of English Literature around the world and introductory courses often cater for hundreds of students. Though there are many introduction to literature books available, this complete methodology to literary analysis is unique 3. The approach to this book is unique to most other introductions that tend to simply provide a description of histories and theories. This book introduces the approaches and theories and then provides practical applications so that students can pursue their studies with complete confidence in their literary analysis abilities

1. This book is a complete, one-stop-guide to the study of English Literature, offering an introduction and approach that could be applied to any text or theory. 2. There are thousands of students of English Literature around the world and introductory courses often cater for hundreds of students. Though there are many introduction to literature books available, this complete methodology to literary analysis is unique 3. The approach to this book is unique to most other introductions that tend to simply provide a description of histories and theories. This book introduces the approaches and theories and then provides practical applications so that students can pursue their studies with complete confidence in their literary analysis abilities

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hebert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure - summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.