An Introduction to Applied Semiotics - Tools for Text and Image Analysis (Hardcover)

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hebert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure - summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2019
First published:	2020
Authors:	Louis Hebert
Translators:	Julie Tabler
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	290
ISBN-13:	978-0-367-35111-3
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Art forms, treatments & subjects > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Language & Literature > Language & linguistics > General Books > Language & Literature > Literature: history & criticism > Literary theory Books > Reference & Interdisciplinary > Communication studies > Semiology Books > Computing & IT > Computer software packages > Multimedia Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-367-35111-0
Barcode:	9780367351113

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