As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

This collection of essays reflects the increasing importance for social scientists of ethnic criteria for classifying modern population groups. The essays discuss emergent nationalism, ethnic divisiveness, social distance, voluntary association, and the role of women in Africa south of the Sahara.

The end of the Anglo-Boer War in May 1902 left the Boers (Afrikaners) defeated and bitter in a ravaged land. Poverty and disillusionment spurred many to leave the post-war British-administered South Africa. This book studies one group of emigres who trekked northward to German East Africa and British East Africa. The author relies heavily on primary sources written in both Dutch and Afrikaans to describe the experiences of the Boers in East Africa.

The literature dealing with the Afrikaners documents a people known for their independent insistence upon their language and culture, for their territorial sovereignty established in southern Africa, and for their characteristic religiosity and reliance on Old Testament-based Calvinism. Large numbers of Boers would not or could not adjust to living under an administration with whom they had been at war, and those who tried did not receive much support. As one eyewitness wrote, Not much was needed to stimulate the desire to trek. And so the Afrikaner Diaspora began.