As an introduction to branding, Fundamentals of branding provides
students with an overview of the building blocks of branding, which
include: the influence of branding on marketing decisions; the role
and place of branding in the organisation; the various elements of
branding; packaging the brand; positioning the brand; planning,
leveraging and extending the brand; evaluating the brand. The book
contains a chapter with real-life branding case studies which
illustrates the practical application of the topics discussed in
this book. This is a very useful resource for students who struggle
to apply theory learned to real-life situations.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
