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Fundamentals of branding (Paperback) Loot Price: R356
Discovery Miles 3 560

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Seller Price R371
Expected to ship within 2 - 4 working days

Fundamentals of branding (Paperback)

M. du Toit, C. Erdis

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Loot Price R356 Discovery Miles 3 560

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Expected to ship within 4 - 8 working days

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: July 2014
Editors: M. du Toit • C. Erdis
Dimensions: 245 x 168 x 8mm (L x W x T)
Format: Paperback
Pages: 136
ISBN-13: 978-0-7021-8907-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Marketing
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Marketing
LSN: 0-7021-8907-3
Barcode: 9780702189074
Course Code: MNM1522

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