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Books > Business & Economics > Business & management > Sales & marketing
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Fundamentals of branding (Paperback)
Loot Price: R313
Discovery Miles 3 130
You Save: R57
(15%)
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Fundamentals of branding (Paperback)
 (1 rating, sign in to rate)
List price R370
Loot Price R313
Discovery Miles 3 130
You Save R57 (15%)
Expected to ship within 4 - 8 working days
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As an introduction to branding, Fundamentals of branding provides
students with an overview of the building blocks of branding, which
include: the influence of branding on marketing decisions; the role
and place of branding in the organisation; the various elements of
branding; packaging the brand; positioning the brand; planning,
leveraging and extending the brand; evaluating the brand. The book
contains a chapter with real-life branding case studies which
illustrates the practical application of the topics discussed in
this book. This is a very useful resource for students who struggle
to apply theory learned to real-life situations.
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