Fundamentals of branding (Paperback)

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	July 2014
Editors:	M. du Toit • C. Erdis
Dimensions:	245 x 168 x 8mm (L x W x T)
Format:	Paperback
Pages:	136
ISBN-13:	978-0-7021-8907-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Marketing
LSN:	0-7021-8907-3
Barcode:	9780702189074
Course Code:	MNM1522

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