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Sports Marketing - A Strategic Perspective (Hardcover, 6th edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Hardcover, 6th edition)
Matthew D. Shank, Mark R. Lyberger
R5,577 Discovery Miles 55 770
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Ships in 12 - 17 working days

* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

Sports Marketing - A Strategic Perspective (Paperback, 6th edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Paperback, 6th edition)
Matthew D. Shank, Mark R. Lyberger
Sold By Aristata Bookshop - Fulfilled by Loot
 R273 Discovery Miles 2 730
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Ships in 2 - 4 working days

* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

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