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Sports Marketing - A Strategic Perspective (Paperback, 6th edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Paperback, 6th edition)
Matthew D. Shank, Mark R. Lyberger
R2,548 Discovery Miles 25 480
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* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

Sports Marketing - A Strategic Perspective (Hardcover, 6th edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Hardcover, 6th edition)
Matthew D. Shank, Mark R. Lyberger
R4,814 Discovery Miles 48 140
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Ships in 12 - 17 working days

* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

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