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Disruption in der Event- und Messebranche - Den digitalen Aufbruch mitgestalten (German, Paperback, 1. Aufl. 2020): Michael... Disruption in der Event- und Messebranche - Den digitalen Aufbruch mitgestalten (German, Paperback, 1. Aufl. 2020)
Michael Hosang, David Ruetz, Cornelia Zanger
R563 Discovery Miles 5 630
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Dieses essential beschreibt, inwieweit Digitalisierungsprozesse sowie disruptive Technologien in der Event- und Messebranche bereits angestossen und umgesetzt werden und beantwortet die folgenden Fragen: Wie reagieren Event- und Messeteilnehmer und teilnehmerinnen auf den Einsatz der neuen Technologien? Welche Rolle spielen digitale Tools im Hinblick auf Kaufentscheidungen und mit welchen neuen Anforderungen mussen sich Mitarbeiter und Mitarbeiterinnen aufgrund stetiger Anpassungen an veranderte Arbeitsweisen auseinandersetzen?

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