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Research Handbook on Methods and Models of Competition Law (Hardcover): Deborah Healey, Michael Jacobs, Rhonda L. Smith Research Handbook on Methods and Models of Competition Law (Hardcover)
Deborah Healey, Michael Jacobs, Rhonda L. Smith
R7,282 Discovery Miles 72 820 Ships in 12 - 17 working days

This comprehensive Handbook illuminates the objectives and economics behind competition law. It takes a global comparative approach to explore competition law and policy in a range of jurisdictions with differing political economies, legal systems and stages of development. A set of expert international contributors examine the operation and enforcement of competition law around the world in order to globalize discussions surrounding the foundational issues of this topic. In doing so, they not only reveal the range of approaches to competition law, but also identify certain basic economic concepts and types of anticompetitive conduct that are at the core of competition law. Taking a forward-thinking perspective, the Handbook also analyses the challenges to the assessment methodology of anticompetitive conduct that are posed by the growth of the digital environment and changing views on economic approaches. This Handbook's detailed analytical and comparative approach to economics and competition law will be valuable for academics and students of these subjects. Its focus on policy and key case studies from across the globe will also be beneficial for legal practitioners and competition regulators.

Luther's Correspondence and Other Contemporary Letters; Volume 2 (Hardcover): Martin Luther, Preserved Smith, Charles... Luther's Correspondence and Other Contemporary Letters; Volume 2 (Hardcover)
Martin Luther, Preserved Smith, Charles Michael Jacobs
R1,082 Discovery Miles 10 820 Ships in 12 - 17 working days
Luther's Correspondence and Other Contemporary Letters; Volume 1 (Hardcover): Martin Luther, Preserved Smith, Charles... Luther's Correspondence and Other Contemporary Letters; Volume 1 (Hardcover)
Martin Luther, Preserved Smith, Charles Michael Jacobs
R1,082 Discovery Miles 10 820 Ships in 12 - 17 working days
Lives of Velazquez (Paperback, 2nd New edition): Francisco Pacheco, Antonio Palomino Lives of Velazquez (Paperback, 2nd New edition)
Francisco Pacheco, Antonio Palomino; Edited by Michael Jacobs
bundle available
R297 R253 Discovery Miles 2 530 Save R44 (15%) Ships in 12 - 17 working days

Collected for the first time in a new translation: two of the most important and far-reaching biographies of an artist ever written, and our principal sources for the life of Velazquez. Diego Velazquez (1599-1660) is for many the greatest painter ever to have lived. His astonishing naturalism had an immediate and lasting impact on his contemporaries, inspiring both awe and fierce debate. Most of what we know about Velazquez' life and incomparably successful career comes from these two biographies. Francisco Pacheco, a second rank painter, was Velazquez' teacher and eventually father-in-law - possibly the closest relationship between a painter and his biographer in all art. This Life, part of Pacheco's theoretical work, the Art of Painting, has never been translated before, and it reveals the scale of the challenge to traditional painting presented by Velazquez' insurmountable talent. Antonio Palomino, the Spanish Vasari, was born just after Velazquez died, but knew many of the painter's friends and colleagues. His biography, precise and detailed, is an incomparable source, but like Pacheco's text, also tackles the aesthetic debate engendered by Velazquez' choice of subject matter and style. Together these biographies give an excitingly close insight into the mind and world of a great painter. The introduction by Michael Jacobs situates these biographies in the context of Spain's Golden Age, and the intellectual ferment in painting and in the theatre that lie behind Velazquez' magic. The translations are by Nina Ayala Mallory, the leading scholar of Spanish artistic biographies. The volume is richly illustrated with 30 plates illustrating the full gamut of Velazquez' work.

UFOs & Abductions - Challenging The Borders Of Knowledge (Hardcover): David Michael Jacobs UFOs & Abductions - Challenging The Borders Of Knowledge (Hardcover)
David Michael Jacobs
R1,546 Discovery Miles 15 460 Ships in 10 - 15 working days

The subject of this work is controversial, but its message is simple: the study of UFOs merits the serious attention of the intellectual establishment. Advocating credibility for this much-maligned field of research, historian David Jacobs and his coauthors highlight some of the key events, issues, themes and theories surrounding this elusive and complex subject. Whether interplanetary tourists, interlopers from a parallel universe, or mere misfirings in the brain, UFOs and ""aliens"" permeate popular culture. They have made the covers of ""Time"", ""Life"", and the ""New York Times Book Review""; garnered CNN coverage; turned up on ""Larry King Live"" and other high-profile talk shows; attracted large audiences for TV's ""X-Files"" and ""Roswell"", and for films like ""ET"", ""Independence Day"", ""Men in Black"" and ""Close Encounters of the Third Kind""; and swamped the Internet with thousands of websites and discussion groups. Despite this pervasive presense, few scholars have been willing to study the perplexing phenomena behind these cultural signifiers. Wary of a field that seems tainted by suspect methods and outlandish theories, many have logically stayed away. The relative lack of academic participation, however, creates a vicious circle that prevents the development of standards that would attract greater academic participation and, thus, credibility and funding for the field. Meanwhile, the phenomenon, rather than fading from public awareness, continues to grow and evolve. In response, this volume provides a kind of primer for scholars, skeptics and others uneasy about investigating this field. Its authors examine the nature of UFO ""evidence""; discuss the methodological debates; incorporate research from science, history, mythology and psychology; and highlight the reactions of the government and military from the Cold War to the present. It also brings together three bestselling authors - Jacobs, Budd Hopkins and Pulitzer Prize-winner John Mack - widely known for their writings on the highly controversial ""alien abduction"" phenomenon.

Fifty Years of Counselling - My Personal Past (Paperback): Michael Jacobs Fifty Years of Counselling - My Personal Past (Paperback)
Michael Jacobs
bundle available
R770 Discovery Miles 7 700 Ships in 12 - 17 working days

Michael Jacobs is a pioneer in the development of psychodynamic counselling. While his writing is praised for its lucidity in explaining difficult concepts, and it is well illustrated with case examples from his own work, he has rarely said much about his own history as a psychodynamic psychotherapist and counsellor. In this personal account, concerned mainly with both his professional life as a therapist, writer and teacher and with the developments of counselling generally in Britain, in which he has played a major part, Jacobs presents his own past. It is one that surprisingly for so experienced a therapist, started with no formal training, but which has gone on to be an influence on the training of hundreds of counsellors and therapists. Jacobs traces the development of BACP and UKCP and his part in the formation of both organizations, the development of training in counselling in Britain, much of which with regard to psychodynamic counselling was pioneered by him, and finally his writing and teaching career. The book concludes with a critique of the present state of counselling and psychotherapy in Britain today. "A delight to read! Everyone benefits from a lovely memoir like this: students, experienced colleagues, and the author himself. Michael has built a deserved reputation as an outstanding authority and innovator in the counselling field, in practice as well as in training. His restlessness and his challenging nature are still needed as the sense of crisis in depth and relational therapy work intensifies. The account of his experiences, whether entirely fortuitous and haphazard or fuelled by an individuating sense of vocation, will stimulate thought, feeling and a profound questioning of where our field is heading." Professor Andrew Samuels, Department of Psychosocial and Psychoanalytic Studies, University of Essex, UK "This is the moving and revelatory account of the personal and professional evolution of one of Britain's most prominent pioneering counsellors. In telling his own story, Michael Jacobs also illuminates the development of the counselling movement during the past fifty years and younger readers will discover much to inform and surprise them. This deceptively passionate book inspires and challenges on almost every beautifully written page." Brian Thorne, Emeritus Professor of Counselling, University of East Anglia, Norwich, UK; Co-founder, The Norwich Centre for Personal, Professional and Spiritual Development "Michael Jacobs's new memoir kept me wide-awake for most of the night, because I simply could not put this book down! Written with consummate story-telling skills, Jacobs has created an inspiring and enthralling portrait of his remarkable career in the fields of psychotherapy and counselling. A true pioneer of mental health in Great Britain, Jacobs has much to teach us all, and I recommend this new volume most heartily!" Professor Brett Kahr, Institute of Medical Psychology, London, and Senior Clinical Research Fellow in Psychotherapy and Mental Health at the Centre for Child Mental Health, London, UK

Cheaters (Paperback): Michael Jacobs Cheaters (Paperback)
Michael Jacobs
R364 R345 Discovery Miles 3 450 Save R19 (5%) Ships in 10 - 15 working days

Allen and Michelle have been living together for eighteen months. It is the first real relationship for both of them. Michelle thinks they should marry; Allen isn't sure. His hesitancy drives her home to her parents for advice. Michelle's Father isn't aware that it is Allen's mother he has been seeing for the last six months and would now like to get rid of, nor does Michelle's mother know that it is Allen's father she has just spent the night with and would like to see more of. The pieces fall uproariously into place when the parents decide to meet the young lovers over dinner to lend their maturity and experience for the benefit of their children's relationship. It's suddenly everyone for himself in this wild, rollicking look at love and romance.

Shakespeare on the Couch (Hardcover): Michael Jacobs Shakespeare on the Couch (Hardcover)
Michael Jacobs
R3,833 Discovery Miles 38 330 Ships in 12 - 17 working days

Drawing upon a vast literature in psychoanalytic journals and either upon Shakespeare's characters themselves or alluding to those characters in the course of other topics, this book discusses eight of Shakespeare's plays and the relationships between the main characters in them. Psychoanalytic and literary approaches sometimes diverge, but they ca

Psychodynamic Counselling in Action (Hardcover, 5th Revised edition): Michael Jacobs Psychodynamic Counselling in Action (Hardcover, 5th Revised edition)
Michael Jacobs
R3,746 Discovery Miles 37 460 Ships in 12 - 17 working days

This substantially revised fifth edition of a classic text includes an updated preface, new content on the therapeutic relationship, substantially revised chapters on the middle phase of counselling and reflections on the influence of other modalities and shared aspects of practice across approaches. Each chapter now includes an annotated Further Reading section to help deepen knowledge and reinforce learning of key aspects of the counselling process.

Handbook of Agriculture (Hardcover): Michelle Jacobs Handbook of Agriculture (Hardcover)
Michelle Jacobs
R3,578 R3,141 Discovery Miles 31 410 Save R437 (12%) Ships in 10 - 15 working days
Shakespeare on the Couch (Paperback): Michael Jacobs Shakespeare on the Couch (Paperback)
Michael Jacobs
R884 Discovery Miles 8 840 Ships in 12 - 17 working days

Drawing upon a vast literature in psychoanalytic journals either upon Shakespeare's characters themselves or alluding to those characters in the course of other topics, this book discusses eight of Shakespeare's plays and the relationships between the maincharacters within them. Psychoanalytic and literary approaches sometimes diverge, but they can also concur in seeing characters either as true examples of different psychological states and types of relating or as symbolic of aspects of the personality. The chapters contain many references to psychoanalytic interpretations from Freud onwards.The importance of this book lies in its drawing together from a large number of disparate sources, many of which will be inaccessible to those who do not have access to the journals or psychoanalytic databases. It is relevant for counselors and therapists, as well as for those interested in literature, particularly in Shakespearean studies. It is written for the thinking lay reader, and does not blind the ordinary reader with psychoanalytic terminology and concepts. Readers who are therapists may gain some insights into aspects of some of their clients; everyone should be encouraged through these ideas and theories to muse upon aspects of his or her own personality, thoughts, fantasies and behaviors.

Information and Communications Technologies in Agriculture (Hardcover): Michelle Jacobs Information and Communications Technologies in Agriculture (Hardcover)
Michelle Jacobs
R3,510 R3,081 Discovery Miles 30 810 Save R429 (12%) Ships in 10 - 15 working days
Principles of Agricultural Management (Hardcover): Michelle Jacobs Principles of Agricultural Management (Hardcover)
Michelle Jacobs
R3,555 R3,120 Discovery Miles 31 200 Save R435 (12%) Ships in 10 - 15 working days
Everything is Happening - Journey into a Painting (Paperback): Michael Jacobs Everything is Happening - Journey into a Painting (Paperback)
Michael Jacobs 1
R296 R238 Discovery Miles 2 380 Save R58 (20%) Ships in 12 - 17 working days

Michael Jacobs was haunted by Velazquez's enigmatic masterpiece Las Meninas from first encountering it in the Prado as a teenager. In Everything is Happening Jacobs searches for the ultimate significance of the painting by following the trails of associations from each individual character in the picture, as well as his own memories of and relationship to this extraordinary work. From Jacobs' first trip to Spain to the complex politics of Golden Age Madrid, to his meeting with the man who saved Las Meninas during the Spanish Civil war, via Jacobs' experiences of the sunless world of the art history academy, Jacobs' dissolves the barriers between the past and the present, the real and the illusory. Cut short by Jacobs' death in 2014, and completed with an introduction and coda of great sensitivity and insight by his friend and fellow lover of art, the journalist Ed Vulliamy, this visionary, meditative and often very funny book is a passionate, personal manifesto for the liberation of how we look at painting.

The Transcantabrian - A Journey on the Coal Train (Hardcover): Juan Pedro Aparicio The Transcantabrian - A Journey on the Coal Train (Hardcover)
Juan Pedro Aparicio; Illustrated by Jose S. Carralero, Maribel Fraguas; Translated by Michael Jacobs
R526 Discovery Miles 5 260 Ships in 12 - 17 working days

Prize-winning Spanish author Juan Pedro Aparicio follows the route of the old narrow guage railway that runs between Bilbao and Leon, through the provinces of Vizcaya, Santander, Burgos, Palencia and Leon. The description of the train journey is illuminated by the watercolours of Jose S. Carralero and Maribol Fraguas."

The Most Beautiful Villages of Provence (Paperback): Michael Jacobs The Most Beautiful Villages of Provence (Paperback)
Michael Jacobs
R482 R388 Discovery Miles 3 880 Save R94 (20%) Ships in 12 - 17 working days

Provence is a land apart, a territory of outstanding beauty and distinction that has fascinated outsiders since earliest times. It is in its smaller communities that the true Provencal spirit can be found. Hugh Palmer's radiant photographs and Michael Jacobs' evocative accounts of the most beautiful villages of Provence opens with the villages of Vaucluse and the Bouches-du-Rhone, then moves east through the Var to the mountains of the Alpine departments and its fortified hill villages, drawing together the special characteristics of the region. In the brilliant sunlight falling across the tightly grouped terracotta roofs and the velvety shade beneath great plane trees in an ancient square, the authors encounter the country of Marcel Pagnol and Jean de Florette, the best-loved of all French provinces. `The photographs of simple churches, fountains, shady squares and cobbled lanes demand leisurely observation ... beautiful. Highly recommended for travel and architecture collections' - Library Journal

Foundations of Human Memory (Hardcover): Michael Jacob Kahana Foundations of Human Memory (Hardcover)
Michael Jacob Kahana
R2,548 Discovery Miles 25 480 Ships in 12 - 17 working days

Foundations of Human Memory provides an introduction to the scientific study of human memory with an emphasis on both the major theories of memory and the laboratory studies that have been used to test those theories and inspire their further development. Written with the undergraduate student in mind, the text assumes no specific background in the subject, but a general familiarity with scientific method and quantitative approaches to the treatment of data. Foundations of human memory is organized around the major empirical paradigms used to study memory in the laboratory and the theories used to explain data obtained using those paradigms. The text begins with a focus on memory for individual items, building up to memory for associations between items, and finally to memory for entire sequences of items and the problem of memory search. Several major theories of memory are considered in detail, including strength theory, summed-similarity theory, neural network based theories, retrieved-context theory, and theories based on the division of memory into separate short-term and long-term storage systems. The text emphasizes basic research over applied problems, but brings in real-world examples and neuroscientific evidence as appropriate.

The Therapist's Use Of Self (Paperback, Ed): John Rowan, Michael Jacobs The Therapist's Use Of Self (Paperback, Ed)
John Rowan, Michael Jacobs
R775 Discovery Miles 7 750 Ships in 12 - 17 working days

"Most therapists, regardless of theoretical approach, intuitively recognize that their sense of self intimately influences their work. Using this elemental truth as a launching pad, Rowan and Jacobs articulate the different avenues through which the self informs therapy, and how each can be used to improve therapeutic effectiveness. Along the way the authors provide a masterful exposition of transference, countertransference, and projective identification, throwing much needed light on topics that have long been mired in controversy and confusion.The book is a priceless resource for experienced therapists and those just beginning the journey."
- Professor Sheldon Cashadan, author of Object Relations Therapy and The Witch Must Die: The Hidden Meaning of Fairy Tales
"Outstandingly in the current literature, this book meets the conditions for integrative psychotherapy to fulfil its undoubted potential as the therapy pathway of the future. Much has to change in our field. First, people have to become better informed and more respectful of other traditions than their own, engaging with all kinds of taboo topics. Next, vigorous but contained dispute has to take place without having a bland synthesis as its goal. Finally, the current situation in which 'integration' runs in one direction only - humanistic and transpersonal therapists learning from psychoanalysis - has to be altered. Rowan and Jacobs, each a master in his own field, have done a wonderful collaborative job. The book's focus on what different ways of being a therapist really mean in practice guarantees its relevance for therapists of all schools (or none) and at every level."
- Andrew Samuels, Professor of Analytical Psychology, University of Essex and Visiting Professor of Psychoanalytic Studies, Goldsmith's College, University of London
"There is no question in psychotherapy more important than the degree to which the practitioner should be natural and spontaneous. Would it be sensible to leave one's ordinary, everyday personality behind when entering the consulting room and adopt a stance based on learned techniques? This is the question addressed by Rowan & Jacobs in The Therapist's Use of Self, approaching it from various angles and discussing the relevant ideas of different schools of thought. The authors are very well-infomred and write with admirable clarity, directness and wisdom and have made an impressive contribution to a problem to which there is no easy solution."
- Dr. Peter Lomas, author of Doing Good? Psychotherapy Out of Its Depth.

This book deals with what is perhaps the central question in therapy - who is the therapist? And how does that actually come across and manifest itself in the therapeutic relationship? A good deal of the thinking about this in psychoanalysis has come under the heading of countertransference. Much of the thinking in the humanistic approaches has come under such headings as empathy, genuineness, nonpossessive warmth, presence, personhood. These two streams of thinking about the therapist's own self provide much material for the bulk of the book - but other aspects of the therapist also enter the picture, including the way a therapist is trained, and uses supervision, in order to make fuller use of her or his own reactions, responses and experience in working with any one client.
The book is aimed primarily at counsellors and psychotherapists, or trainees in these disciplines. It has been written in a way that is accessible to students at all levels, but it is also of particular value to existing practitioners with an interest in the problems of integration.

Asset Management - Anlageinstrumente, Marktteilnehmer Und Prozesse (German, Hardcover, 2012 ed.): Michael Jacob Asset Management - Anlageinstrumente, Marktteilnehmer Und Prozesse (German, Hardcover, 2012 ed.)
Michael Jacob
R1,737 Discovery Miles 17 370 Ships in 12 - 17 working days

Das Buch vermittelt dem Leser nach einer Einleitung (Kapitel 1) zunachst einen systematischen Uberblick zu den aktuell existierenden Anlageklassen (Kapitel 2). Darauf aufbauend geht der Verfasser auf die Subjekte ein (Kapitel 3). Die Zusammenfuhrung von Anlageobjekten und Subjekten fuhrt zum Preis bzw. Wert eines Anlageobjektes (Kapitel 4). Zielgruppe des vorliegenden Buchs sind zunachst Studierende der Betriebswirtschaftslehre oder anderer Disziplinen, die sich mit Fragen der Kapitalanlage beschaftigen. Aber auch Anlageberater und andere Praktiker kommen als Leser in Frage."

Still Small Voice - Practical Introduction to Counselling in Pastoral and Other Settings (Paperback, 2nd Revised Ed): Michael... Still Small Voice - Practical Introduction to Counselling in Pastoral and Other Settings (Paperback, 2nd Revised Ed)
Michael Jacobs
R483 R408 Discovery Miles 4 080 Save R75 (16%) Ships in 10 - 15 working days

This best-selling volume has been fully revised and updated to take account of the latest thinking about the theory and practice of pastoral counselling. As reviews of the original edition demonstrate, this is a book that no Christian minister or lay counsellor can afford to be without. 'Michael Jacobs has written a book which in terms of realistic and sound understanding, of sensitivity to the real needs of people, of a proper encouragement and humility, could not be improved upon. I can think of no better book to recommend to those who are beginning to take the counselling task seriously. They will be given an excellent grounding, and will be spared many obvious and less obvious pitfalls' Theology. 'It is lucid, persuasive and practical, firmly insisting that all those who dare to help others must start by seeking to understand - and love - themselves. The illustrative dialogue and events scattered across the pages offer fresh insights into what must be familiar ground for many readers feeling alone in the pastoral work they do. The chapters on beliefs and values and on endings are particularly valuable' Epworth Review.

Conscious and Unconscious (Paperback, Ed): David Edwards, Michael Jacobs Conscious and Unconscious (Paperback, Ed)
David Edwards, Michael Jacobs
R905 Discovery Miles 9 050 Ships in 12 - 17 working days

All forms of psychotherapy deal with the limitations of our awareness. We have limited knowledge of our creative potential, of the details of our own behaviour, of our everyday emotional states, of what motivates us, and of the many factors within and around us which influence the decisions we make and the ways we act. Some therapists, especially those influenced by Freud and Jung, speak of the 'unconscious', giving the unintended impression that it is a kind of realm or domain of activity. Others, reacting against the specifics of Freudian theory, shun the word 'unconscious' altogether. However, so limited is the reach of everyday awareness and such is the range of unconscious factors, that one way or another these limitations must somehow be spoken about, sometimes in metaphor, sometimes more explicitly. This book offers a broad survey of psychotherapy discourses, including: The psychoanalytic The interpersonal The experiential The cognitive-behavioural The transpersonalThis book offers a comprehensive overview of the ways in which these discourses employ a rich variety of concepts to address the limits of our everyday consciousness.Conscious and Unconscious is invaluable reading for all those interested in counselling and psychotherapy, including those in training, as well as for experienced therapists.

Foundations of Human Memory (Paperback): Michael Jacob Kahana Foundations of Human Memory (Paperback)
Michael Jacob Kahana
R1,421 Discovery Miles 14 210 Ships in 12 - 17 working days

Foundations of Human Memory provides an introduction to the scientific study of human memory with an emphasis on both the major theories of memory and the laboratory studies that have been used to test those theories and inspire their further development. Written with the undergraduate student in mind, the text assumes no specific background in the subject, but a general familiarity with scientific method and quantitative approaches to the treatment of data. Foundations of human memory is organized around the major empirical paradigms used to study memory in the laboratory and the theories used to explain data obtained using those paradigms. The text begins with a focus on memory for individual items, building up to memory for associations between items, and finally to memory for entire sequences of items and the problem of memory search. Several major theories of memory are considered in detail, including strength theory, summed-similarity theory, neural network based theories, retrieved-context theory, and theories based on the division of memory into separate short-term and long-term storage systems. The text emphasizes basic research over applied problems, but brings in real-world examples and neuroscientific evidence as appropriate.

Lothar Baumgarten - Autofocus Retina (Paperback): Craig Owens, Hal Foster, Michael Jacob Lothar Baumgarten - Autofocus Retina (Paperback)
Craig Owens, Hal Foster, Michael Jacob
R1,126 R973 Discovery Miles 9 730 Save R153 (14%) Ships in 12 - 17 working days

The title of this book, "Autofocus Retina" means a configuration of four diamond shaped mirrors connoting the inner mechanics of a camera lens: the photographic eye. Lothar Baumgarten (b. Germany 1944, living and working in Berlin/New York) presents a personal selection of photographs, sculpture, drawings and film, from the late 1960s to the present day. The book follows the creative trajectory of an artist who does not comply with the aesthetic vision of art but who continually questions the logic structuring Western thought and systems of representation. It features essays on Baumgarten's work by Hal Foster, Michael Jakob, Craig Owens, Anne Rorimer and Friedrich Wolfram Heubach. Each text has been chosen by the artist himself along with special graphic illustrations and images.

Psychodynamic Counselling in Action (Paperback, 5th Revised edition): Michael Jacobs Psychodynamic Counselling in Action (Paperback, 5th Revised edition)
Michael Jacobs
R1,197 Discovery Miles 11 970 Ships in 9 - 15 working days

This substantially revised fifth edition of a classic text includes an updated preface, new content on the therapeutic relationship, substantially revised chapters on the middle phase of counselling and reflections on the influence of other modalities and shared aspects of practice across approaches. Each chapter now includes an annotated Further Reading section to help deepen knowledge and reinforce learning of key aspects of the counselling process.

Kundenmanagement in der digitalen Welt (German, Paperback, 1. Aufl. 2018): Michael Jacob Kundenmanagement in der digitalen Welt (German, Paperback, 1. Aufl. 2018)
Michael Jacob
R494 Discovery Miles 4 940 Ships in 10 - 15 working days

Dieses essential gibt einen UEberblick uber die Werkzeuge des digitalen Kundenmanagements. Durch die steigende Nutzung neuer Medien hat sich auch das Kundenmanagement verandert. Kunden wollen alle Informationen schnell, einfach und insbesondere an jedem Ort vorfinden. Unternehmen stehen dabei vor der Herausforderung, dies zum einen technisch umzusetzen und zum anderen der Erwartungshaltung der Kunden mit neuen Entwicklungen nachzukommen. Welchen Stellenwert der Konsument einnimmt und welche unternehmerischen Handlungen relevant werden, sind Aspekte, die in diesem Band thematisiert werden. Der Fokus liegt in der Veranschaulichung des Wandels der Kundenstellung bedingt durch die Weiterentwicklung der digitalen Umwelt.

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