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Kundenmanagement in der digitalen Welt (German, Paperback, 1. Aufl. 2018) Loot Price: R540
Discovery Miles 5 400
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Kundenmanagement in der digitalen Welt (German, Paperback, 1. Aufl. 2018): Michael Jacob

Kundenmanagement in der digitalen Welt (German, Paperback, 1. Aufl. 2018)

Michael Jacob

Series: essentials

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Loot Price R540 Discovery Miles 5 400

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Dieses essential gibt einen UEberblick uber die Werkzeuge des digitalen Kundenmanagements. Durch die steigende Nutzung neuer Medien hat sich auch das Kundenmanagement verandert. Kunden wollen alle Informationen schnell, einfach und insbesondere an jedem Ort vorfinden. Unternehmen stehen dabei vor der Herausforderung, dies zum einen technisch umzusetzen und zum anderen der Erwartungshaltung der Kunden mit neuen Entwicklungen nachzukommen. Welchen Stellenwert der Konsument einnimmt und welche unternehmerischen Handlungen relevant werden, sind Aspekte, die in diesem Band thematisiert werden. Der Fokus liegt in der Veranschaulichung des Wandels der Kundenstellung bedingt durch die Weiterentwicklung der digitalen Umwelt.

General

Imprint: Springer Vieweg
Country of origin: Germany
Series: essentials
Release date: November 2017
First published: 2018
Authors: Michael Jacob
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 44
Edition: 1. Aufl. 2018
ISBN-13: 978-3-658-20066-4
Languages: German
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > General theory of computing > General
Books > Computing & IT > Computer software packages > General
Books > Computing & IT > Internet > General
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Computing & IT > Applications of computing > Databases > General
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LSN: 3-658-20066-9
Barcode: 9783658200664

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