The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi's philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi's philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

The extreme operating conditions in deepwater drilling lead to serious related problems.The heat exchange between the drilling system and ocean currents exists because the continuous flowing cold currents carry heat away due to the internal heat convection, external heat convection and heat conduction, which affects the rheology of drilling fluid, cementing and completion fluid. The similar phenomena occurs at the bottom hole, which is under high temperature and high pressure. For petroleum engineers, this knowledge is valuable in the proper exploitation of hydrocarbon resources. This book analyze the numerical thermal process in drilling process, enable the dynamic temperature profile in the deepwater wellbore and will benefit the cementing program, drilling fluid design, enable casing thermal stress to be determined and evaluation of well control or dynamic kill operations with heat information in the wellbore.

This book attempts to challenge the common presumption that Malaysian Chinese are no different in their values and identities from Singaporeans, who are predominantly Chinese. While existing research on migration in this prosperous island- state have focused on the lived experiences of immigrants from the Philippines, Thailand and Indonesia, very few have attempted to explore the challenges experienced by Malaysian Chinese. This book will illuminate the varied manners in which Malaysian Chinese conduct their lives in Singapore and seek to uncover if this group of migrants is tasked to articulate their uniqueness and dissimilarities with a society often perceived as no different from their own. The results of these investigations will guide the researcher to the next goal of the research, which is to examine if there is a presence and existence of a Malaysian Chinese diasporic space in Singapore, initiated and maintained by these migrants.