Cultural Realism and Virtualism Design Model (Paperback, 1st ed. 2020)

The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi's philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	2021
First published:	2020
Authors:	Ming-Feng Wang
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	153
Edition:	1st ed. 2020
ISBN-13:	978-981-15-2273-4
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Arts & Architecture > Performing arts > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN:	981-15-2273-1
Barcode:	9789811522734

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