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This new book aims at inspiring managers and passionate,
influential (new) leaders to re-think how to address communication
markets, challenge the way how to orchestrate communication
instruments, find new ways to communicate the New, and cultivate a
positive communication culture. Leadership communication is a
critical success factor of senior management teams and (new)
leaders (game changer, pioneers) in the digital and human age to
better interact and connect with others; drive innovation and
adoption processes; and empower young minds with joy, abundance,
and wisdom. In the classical view, leadership communication is part
of management communication which means leaders primarily use
instruments focusing on teams, presentations, and negotiations. In
the modern view, however, new leadership communication also
encompasses social media and innovation communication. It dives
deeper into ground rules for effective leadership communication and
key themes, such as virtual communication, innovation and
leadership, and communication model innovation. Be the inspiration!
Become a new leader and shape the world.
This contributed volume provides new approaches, fresh ideas,
valuable insights, and latest research in leadership-from strategic
business (model) innovation to system design and humanity-and is a
knowledge source and inspirational guide for scientists and
practitioners alike.A key theme is the provision of an integrated
perspective on leadership in strategy and communication which allow
(senior) leaders, managing di-rectors, project managers, and
individuals to (1) better link strategic busi-ness innovation and
leadership and (2) shift to the new human self-lead-ership paradigm
and in particularly leadership advances that consider ideas from
multiple disciplines and transgenerational views. That includes a
new understanding about knowledge, learning and change and how
leaders re-discover and develop their human abilities, which
include intui-tion/strength, balance and clarity,
projection-reflection, and wisdom.This volume also makes an
important contribution to the evolving aca-demic domain by
providing the latest insights on trauma research, DNA healing,
system (re)design, and growth & abundance mindset in the
ad-vanced co-creation age.
This contributed volume provides new approaches, fresh ideas,
valuable insights, and latest research in leadership-from strategic
business (model) innovation to system design and humanity-and is a
knowledge source and inspirational guide for scientists and
practitioners alike.A key theme is the provision of an integrated
perspective on leadership in strategy and communication which allow
(senior) leaders, managing di-rectors, project managers, and
individuals to (1) better link strategic busi-ness innovation and
leadership and (2) shift to the new human self-lead-ership paradigm
and in particularly leadership advances that consider ideas from
multiple disciplines and transgenerational views. That includes a
new understanding about knowledge, learning and change and how
leaders re-discover and develop their human abilities, which
include intui-tion/strength, balance and clarity,
projection-reflection, and wisdom.This volume also makes an
important contribution to the evolving aca-demic domain by
providing the latest insights on trauma research, DNA healing,
system (re)design, and growth & abundance mindset in the
ad-vanced co-creation age.
This contributed volume presents a state-of-the-art compendium for
startups and corporations, focusing on corporate ventures. The book
is based on the volume "Strategy and Communication for Innovation"
and includes up-to-date discussions which help to better understand
strategy and communication from a startup perspective. Each chapter
offers a starting point for the exchange of ideas, key lessons and
new insights from entrepreneurial perspectives such as e-ventures,
corporate ventures and traditional ventures. Readers with an
interest in innovation management will benefit from this book.
The innovation economy sets new standards for global business and
requires efficient innovation management to plan, execute and
evaluate innovation activities, establish innovation capability and
coordinate resources and capacities for innovation on an intra- and
inter-organizational level. Communication has become a critical
factor underpinning successful innovation. As a new communication
field, innovation communication facilitates the successful launches
of new products and services, the establishment of stakeholder
relationships, and the strengthening of corporate reputation in the
long-run. Consequently, firms today need to develop a strong
portfolio of communication tools as an integral part of their
strategic innovation management activities. This new edition mainly
concentrates on emerging approaches and methods for integrating
communication as part of strategic innovation management. A key
theme is the provision of an integrated perspective to bridge the
gap between innovation management and communication management at
both strategic and operational levels. This book makes an important
contribution to this evolving academic domain by providing multiple
perspectives on the latest research on innovation communication and
strategic open innovation. It also provides guidance for managers
seeking to understand the diverse ways by which they can leverage
communication to support successful innovation.
The innovation economy sets new standards for global business and
requires efficient innovation management to plan, execute and
evaluate innovation activities, establish innovation capability and
coordinate resources and capacities for innovation on an intra- and
inter-organizational level. Communication has become a critical
factor underpinning successful innovation. As a new communication
field, innovation communication facilitates the successful launches
of new products and services, the establishment of stakeholder
relationships, and the strengthening of corporate reputation in the
long-run. Consequently, firms today need to develop a strong
portfolio of communication tools as an integral part of their
strategic innovation management activities. This new edition mainly
concentrates on emerging approaches and methods for integrating
communication as part of strategic innovation management. A key
theme is the provision of an integrated perspective to bridge the
gap between innovation management and communication management at
both strategic and operational levels. This book makes an important
contribution to this evolving academic domain by providing multiple
perspectives on the latest research on innovation communication and
strategic open innovation. It also provides guidance for managers
seeking to understand the diverse ways by which they can leverage
communication to support successful innovation.
This contributed volume presents a state-of-the-art compendium for
startups and corporations, focusing on corporate ventures. The book
is based on the volume "Strategy and Communication for Innovation"
and includes up-to-date discussions which help to better understand
strategy and communication from a startup perspective. Each chapter
offers a starting point for the exchange of ideas, key lessons and
new insights from entrepreneurial perspectives such as e-ventures,
corporate ventures and traditional ventures. Readers with an
interest in innovation management will benefit from this book.
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Nadine Gordimer
Paperback
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R398
R330
Discovery Miles 3 300
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