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Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
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Strategy and Communication for Innovation - Integrative Perspectives on Innovation in the Digital Economy (Paperback, Softcover reprint of the original 3rd ed. 2017)
Loot Price: R5,132
Discovery Miles 51 320
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Strategy and Communication for Innovation - Integrative Perspectives on Innovation in the Digital Economy (Paperback, Softcover reprint of the original 3rd ed. 2017)
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This contributed volume presents a state-of-the-art compendium for
startups and corporations, focusing on corporate ventures. The book
is based on the volume "Strategy and Communication for Innovation"
and includes up-to-date discussions which help to better understand
strategy and communication from a startup perspective. Each chapter
offers a starting point for the exchange of ideas, key lessons and
new insights from entrepreneurial perspectives such as e-ventures,
corporate ventures and traditional ventures. Readers with an
interest in innovation management will benefit from this book.
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