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Strategy and Communication for Innovation - Integrative Perspectives on Innovation in the Digital Economy (Hardcover, 3rd ed. 2017) Loot Price: R5,470
Discovery Miles 54 700
Repayment Terms: R513 pm x 12*
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Strategy and Communication for Innovation - Integrative Perspectives on Innovation in the Digital Economy (Hardcover, 3rd ed....

Strategy and Communication for Innovation - Integrative Perspectives on Innovation in the Digital Economy (Hardcover, 3rd ed. 2017)

Nicole Pfeffermann, Julie Gould

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Loot Price R5,470 Discovery Miles 54 700 | Repayment Terms: R513 pm x 12*

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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: March 2017
First published: 2017
Editors: Nicole Pfeffermann • Julie Gould
Dimensions: 235 x 155 x 25mm (L x W x T)
Format: Hardcover
Pages: 424
Edition: 3rd ed. 2017
ISBN-13: 978-3-319-49540-8
Categories: Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN: 3-319-49540-2
Barcode: 9783319495408

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