Strategy and Communication for Innovation - Integrative Perspectives on Innovation in the Digital Economy (Hardcover, 3rd ed. 2017)

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	March 2017
First published:	2017
Editors:	Nicole Pfeffermann • Julie Gould
Dimensions:	235 x 155 x 25mm (L x W x T)
Format:	Hardcover
Pages:	424
Edition:	3rd ed. 2017
ISBN-13:	978-3-319-49540-8
Categories:	Books > Professional & Technical > Technology: general issues > Engineering: general Books > Social sciences > Sociology, social studies > Social institutions > Work & labour Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN:	3-319-49540-2
Barcode:	9783319495408

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